As content moves away from physical media and onto the streaming cloud, Google’s Chromecast has positioned itself as a kind of umbilical cord that transforms whatever you’ve got at your fingertips in your browser into an instant entertainment experience on your big screen or computer monitor. You could call it TV on demand, or more accurately, you could pseudo-cast your favourite show, movie or playlist on demand to just about any screen you like. Chromecast is so popular that it’s undoubtedly one of the central components of the smart home that has managed to squeak its way into everyone’s Netflix setups and living room stereos. Curious to know what it is and why everyone loves it, we decided to take a closer look at Chromecast – the gadget that effortlessly connects your couch potato whims with whatever content the digital zeitgeist has handed you.
Chromecast is not a digital media player — it’s an invitation to a whole new world of streaming content that GOOGLE has created. It looks like a little black hockey puck, but it’s actually a powerful little device that makes it easy to stream audio or video from the web to your high-definition television or home audio system. The device is both convenient and simple, and that’s not all.
What’s so great about Chromecast is its simplicity of use: no clunky remote control. Just plug into your Wi-Fi network and use your smartphone, tablet or PC as a remote. Download the free Google Home app, connect to your Chromecast and you are ready to go. It couldn’t be simpler to set up and use. Select or cast a film or music by tapping the screen.
GOOGLE makes a range of Chromecast devices for every taste and purpose:
It’s not just about streaming – it’s about harmonising that stream, creating a unified home entertainment-sphere that feels like it’s all of a piece. The extras such as Multi-Room Audio, Guest Mode and direct casting from Chrome and a range of apps speak loudly to the conviction that GOOGLE is committed to creating user-friendly innovation.
Easy to use and deeply integrated into GOOGLE services, Chromecast stands out in an increasing crowded market of streaming devices such as Roku, Amazon Fire TV and Apple TV. Its competitors have their own niches but Chromecast’s lightweight approach to user experience and ease of service integration make it a tough competitor.
In conclusion, Google’s Chromecast blurs the distinction between streaming and home entertainment, bringing a simple, flexible, and immersive way to enjoy video, music, and everything in between. If you’re a digital media junkie or just looking to make things a little easier, Chromecast just might give you reason enough to enhance your TV or audio system into a streaming heavyweight.
Google, is the company behind Chromecast, the tech giant that has driven digital innovation for years – first for its search engine, and most recently for its reaching into the software, hardware and digital services markets. From its beginnings, Google has been known as a technology innovator for improving the human experience through technology. Every new product, such as Chromecast, leads to the next one with Google and it’s seemingly evolving by the moment to make information universally apart of our lives, useful and available. Google has become the dominant company to drive civilization to a more technology-driven human existence.
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