Unlocking the SECRETS to Discover the Best Content Marketing Agency for Your Business

As the digital marketing space changes at breakneck speed, and with more people writing and reading online every day, the necessity of content-quality practice in order to engage your audience is at an all-time high. Amid the ever-growing number of content marketing agencies that can ‘make your brand go viral’, how in the world do you find the one that best fits your needs? (And will get your dream-work to the top of the search engine page?) This guide is your map to the keys of finding the right content marketing agency for you – one that understands your vision and carries it into the spotlight.

DISCOVER What You Need: Define Your Content Marketing Objectives

The quest starts with self-reflection. Before you start to look for the right agency, figure out what you expect to achieve with your content marketing. Is it greater brand awareness? More website traffic? More leads? If you know what the objective is, it becomes easier to zero in on companies that have the right skills to help achieve your goals.

DISCOVER Who KnowBoychoo'stics

All treasures aren’t alike. Prioritise agencies that have navigated in similar waters. Find agencies with history in your field, or from businesses of comparable size. Their veteran knowledge of how customers act and react can be the wind in your sails, helping your content strategy steer true.

DISCOVER Their Past Voyages: Ask for Case Studies and References

An agency’s portfolio is their road map to you. Navigate through their past projects to find their unique creativity, the calibre of their work, and the results they’ve delivered for their other clients. And, also ask for references, so you might hear clients’ first-hand accounts of working with the agency and experience the lantern that illuminates how reputable they are, and what kind of results they will deliver to you.

DISCOVER the Art Behind the Content: Evaluate Their Creation Process

You need to understand the alchemy that makes an agency work its magic – what processes it follows to brainstorm, research, write, edit, meet deadlines and more. That way, you can make sure the content created feels right for your brand, and connects with your audience in the right way.

DISCOVER the Range of Their Craft: Evaluate Proficiency in Various Content Formats

The best narratives are told in a multitude of ways. Be sure the agency can seamlessly craft and deliver content across the media formats – blogs, video, infographics or social media – that fit your objectives and are appealing to your audience.

DISCOVER the Pathways They Carve: Investigate Their Distribution Tactics

Making the content interesting is step one. Now you want to know how the agency would make the story available to target audiences. Where and how would they promote the content for you on social media, in email newsletters, and elsewhere?

DISCOVER the Blueprint of Success: Seek Strategic Content Planning

It’s like setting out on a trek in a fantasy world without a map: you become hopelessly lost. A credible content marketing agency needs to be able to write great pieces as well as embed your brand story into a compelling and engaging narrative. Find out how they plan to integrate your content with your marketing strategy.

DISCOVER Insights Through Their Lens: Assess Their Analytical Skills

A good navigator is one to whom new things are constantly happening, who works adjusting his methodology to other realities, and an even better navigator are all those who know how to learn… The more you know, the better prepared you are. A content marketing agency takes a special interest in your digital assets, because not only can it track and assess them, but it knows how to work with the data it has, and will leverage its advanced tools and how-to insights with every campaign, refining and improving its strategy inch by inch.

DISCOVER the Essence of Collaboration: Review Collaboration and Transparency

Lastly, your search for the right agency is a journey best not taken solo. Judge the agency on whether it is willing to partner with you in the creative process, and invite feedback on its work. See how it communicates with you during the relationship. An ally on this journey is one who is open and upfront.

What Is to DISCOVER?

At its heart, to find is to reveal, uncovering something not yet known but which hides within the set of opportunities that have yet to be revealed. In the context of seeking the right content marketing agency, this act of discovery is about peeling back to reveal the ability of the agency to understand your objectives, to bring that story to life, and then to identify the key strategies to deploy to amplify the voice of your brand. The process of discovery behind your investment in content marketing should be as much about finding the story to tell as it is about achieving business results.

This search could be more than a task of hiring an outside content marketing resource. It could be a partnership – one that will propel a business to greater heights in the digital space, engage and retain its audience, and meet its business objectives. Set your goals, identify their capabilities and process, and foster a healthy relationship with them; this is the key to the treasure chest of success.