Digital transformation seems to be happening at hyperspeed, with digital twin technology transforming the way enterprises do business. The market for digital twin solutions is projected to grow at a rate of 61.3 per cent CAGR between 2023 to 2028, and is already providing cutting-edge solutions to enterprises across industries. Digital twins are poised to take business to the next level, transforming design and product development, accelerating collaborative efforts, and helping enterprises elevate their business to a new level of innovation. With so many options available, how do enterprises choose the right technology for their needs?
The first thing you need to do is figure out where you want to use digital twin technology. If you remember, digital twins were once the exclusive province of Industry 4.0 nerds. But they are now relevant across much of the enterprise. Do you want to improve the customer experience? Reduce operational costs? Create a metaverse for your hybrid teams? Figure out what you want to do, because it will determine the technology you require, as well as the people you need at the table.
Thinking carefully about your use cases makes the next step easy: you can ask yourself which kind of digital twin fits with your goals. They cover the spectrum from component twins where, for example, the behaviour and performance of a physical component or part can be tested before designing the product, to a system twin that can be fitted to the entire operational process to optimise its efficiency. To promote access and use, companies such as HPE are starting to offer digital twin-as-a-service, which makes it easier for enterprises to enter this space through simulation and spatial data services.
Now that you know what kind of digital twin you need, you can take a close look at your tech environment. This is a phase with a very clear security focus, because digital twins thrive on massive data pools, and are sometimes organically connected with IoT devices. It’s important to plan the architecture and the way your digital twin solutions will be integrated, with a focus on ease of deployment and continuity of data exchange, before your solution goes live.
The path to digital twin technology comes with concerns, starting from budget constraints, going through technical challenges, and ending with in-house adoption. How much ROI can you expect from different solutions? Assessing the potential value that they deliver to your organisation will help you decide whether to go virtual and see how your products or systems would behave in changing environments; if money matters most, you can expect significant cost-saving from distant proactive maintenance. Knowing the right digital twin can make it easy for you.
Beyond that bare-bones functionality, you want to select a digital twin solution that works towards your broader goals – whether those be sustainability or scalability; start with providers who simplify your deployment, but also support your corporate zeitgeist, be it promoting remote work or minimising carbon impact. Ongoing support should be critical to your selection, because you want that transition to digital twins and your use of them to be relatively smooth.
Now that digital twins are reshaping enterprise tech, picking the right path has perhaps never been more important. Once you line up your requirements, the market offerings and what each provider offers, it’s possible to find a solution that facilitates both ease and efficiency. It is about using digital twin technology not just as a buzzword but as a strategic tool for how your business moves forward.
There is a clear theme to the digital twin journey that I believe we need to focus on, and that is: ease. From the first stage of finding a use case, to the final stage of deciding on a provider, ease of onboarding and implementation are fundamental aspects that will take you further, faster, and easier, all while making the most of your business objectives with the least friction and resistance possible. Because, at the end of the day, ease is what defines our promise of reducing complexity, removing roadblocks and providing a smooth digital twin journey, from start to finish. In an ever-accelerating digital world, ease at every step of your digital twin journey can turn challenges into opportunities, and power up your innovation curve.
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