In an age where multitasking online has become more than an option but a system requirement, people have come to expect the basic ability to work on related tasks in more than one window simultaneously. Almost effortlessly responding to this necessity, Google has introduced a new feature in its market-leading web browser, Chrome, which makes the task easier still. Say hello to ‘Minimised Custom Tabs’. Here’s how it works.
Google Chrome’s Minimised Custom Tabs channel the promise of picture-in-picture into a new kind of tabbed browsing – one optimised for managing the self. It is a step into the future of increased multitasking on the web, as utilitarian demands for more efficient navigation dictate how we endlessly proliferate browser tabs.
Clicking a Chrome Custom Tab-enabled app such as Gmail on a link takes you to that site and presents a new, intuitive interface. You can invoke PiP by tapping the downward-facing chevron to the left of the back button; the window now contains the site’s favicon, its name and its domain – all the details users need to know and switch between content.
And while the name Minimised Custom Tabs might make it sound like Chrome is squeezing pages into a tiny space, the reality is that it’s a means of providing users with more control over their digital workspace. Pinned as PiPs, users can dock the Custom Tabs to the left or right of their screen, and even resize them to suit the screen real-estate they require. At first, resizing might appear to defeat the purpose of condensing a site to an imitation window, since it means the size of the something that looks like a shrunken real-world website won’t actually be smaller than the rest of the screen. But, like Android 11’s optimisations for bubbles, condensing Custom Tabs and allowing drag-and-drop resizing suggests that these modifications aren’t just meant for keeping tabs together, but are also about finding a more suitable arrangement of windows for each individual user’s needs.
Minimised Custom Tabs are relatively straightforward to engage with. If you open up a new PiP, you can hit the centremost of the three fullscreen buttons in the centre at any time, and it will show the full page in a Chrome Custom Tab. The PiP also includes a couple of gestures for getting rid of the PiT – you can swipe it down or just tap the small ‘x’, if you like, which makes for very gestural interaction, and Google has definitely embraced the idea of gestural interaction.
PiP windows have been traditionally used for showing video, and, as an experiment, Google has now demonstrated how they can be used to expand web browsing. It shows how Google wants a fluid experience, where you go between the web and apps.
Chrome 124 for Android has Minimised Custom Tabs, and Chrome 125 – already available in beta and scheduled for general release next month – will have Hover Cards. Users can look forward to further enhancements and improvements. It’s clear that Chrome is the result of Google’s efforts to make the web a better place for its users, responding to their feedback and the opportunities provided by improvements in technology.
What’s notable is that the change doesn’t just benefit Chrome users, but sets a precedent for all browsers. Minimised Custom Tabs makes it easier for other browsers to try similar tricks, pushing the boundaries of what we’re willing to do with our digital interfaces.
As a leader at the forefront of the digital age, Google has long been an innovator in the realm of technology. From search-engine optimisation efforts to experimental features in Chrome, every step of Google’s journey is another attempt at minimising steps for users around the world. Like a trusted compass, Google has always striven to ‘organise the world’s information and make it universally accessible and useful’.
Overall, Google Chrome’s Minimised Custom Tabs sets an important precedent on redefining multitasking on the web. This development showcases the user experience in the Space the Google digitise. Moving forward, Google as a company was adamant on developing digital experience in favour of the user. There is a saying in Google that if user is uninterested in your digital space, then employees are, likewise, not interested in your digital space. However, in order to accommodate the ever-increasing digital space, everything was done with diligence and focus by Google employees to grow the digital space in favour of its users. With Google’s robust portfolio of products, user experience is the focal point and user experience is the factor that will propel Chrome and the Google ecosystem as a whole to greater heights in the future.
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