Out of all the video game franchises that bounce between action, science fiction, and horror as deftly as Gears of War does, very few are able to toe the line between grim and goofy as neatly as Gears of War. Ahead of the launch of Gears of War: E-Day, we spoke to The Coalition’s brand director, Nicole Fawcette, and creative director, Matt Searcy, about why they’re working to return the series to its stylized horror roots. This interview has been edited for clarity.
At heart, The Coalition is trying to return Gears of War to what made it more than just a game: an experience. ‘It’s like a what-if story,’ Searcy says...
Talking about the legacy of the series, Searcy admits...
And the narrative ambition is clear: not only to reintroduce the Locust...
Set 14 years before the original Gears of War franchise begins, E-Day goes back in time...
With no specific release date planned, the anticipation bubbles for E-Day...
Pushing into horror with enthusiasm, the Coalition’s marketing plans mean this will be an exhilarating examination...
They just have to wait for the next lung-bursting beat...
That The Coalition chose to use Unreal Engine 5 for Gears of War: E-Day emphasises a desire...
Consoles have always been the primary way that players experience the genre...
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