When YouTube, the video-sharing behemoth, announced sweeping changes designed to clamp down on a foggy corner of its platform where people share videos about guns, especially the growing hobby of making your own firearm – so-called ‘ghost guns’ that can be created from plastic using 3D printers – creators who produce that sort of content began to lash out. The declaration set off a heated debate over free speech, safety and the thorny future of content-moderation on the web.
Before saying more, it is important to explain what makes ‘ghost guns’ unique. These firearms, manufactured via 3D printing technology outside the normal manufacturing pipeline, bypass manufacturing checkpoints and fall into a legal limbo in many jurisdictions. Thanks to the fact that they can be created without serial numbers, they are nearly impossible to trace and they earned their name ‘ghost’ due to this quality. YouTube’s decision to confront this issue through new policy changes undoubtedly makes it a trailblazer in one of the most technologically disruptive and socially significant problems of our time.
Its new policies offer a detailed approach to reigning in the production and distribution of ghost gun content: YouTube will limit or remove any content that ‘sells firearms; sells gun kits or guns plans; or provides instructions on making guns without access to a gunsmith or licensed dealer/manufacturer’. This approach differentiates between content showing ghost guns in action, and content that encourages viewers to build and sell them.
One of the most vocal critics of these changes is the enigmatic creator of the popular channel Print Shoot Repeat, whose videos helped make 3D-printing weapons a global concern. His criticism points to the frustration that many publishers of digital content feel about the selective and seemingly arbitrary way in which YouTube interprets its policies, especially about what is and isn’t appropriate for younger viewers. Their argument brings attention to the broader incongruities in content moderation, highlighting where the line gets drawn between dangerous or exploitative content, and the educational or informational.
At the centre of all this is YouTube, which has decided to put age restrictions on videos about ghost guns in response to its new policy rollout. This, along with the decision to ban firearms-related content rather than outright prohibit videos about ghost guns, is an effort to balance freedom of expression with concern around public safety and influence. It’s a balancing act that has no clear perfect solution. When it comes to age restrictions as a content moderation tool, it’s visibility that we worry about and whose eyes are watching (or not watching!). We also wonder about the role of parental controls and parental responsibility in the digital age.
In response, YouTube has defended its policy updates as necessary measures to keep up with the way the digital world was changing, especially as it related to 3D printing. The company also emphasised its ongoing consultations with outside experts, and in its policy blogpost, that it needed to ‘reflect the state of our platform today’. For the most part, this defence has done little to quell critics, leaving YouTube in a precarious position between protecting its users and fending off charges of cynical censorship.
The ghost gun controversy goes far beyond YouTube’s policy changes and deals with the bigger questions surrounding the innovation cycle of gun design, the regulation of that innovation, and the future of gun ownership. As the technology for commerce and conflict advances, the debate over ghost guns promises to become even more complex – and involve lawmakers, technologists and civil libertarians in the kind of policy framing that will be essential to curbing the inevitable rise in the market for digital tech.
Ghost guns embody the debate about guns, technology and digital content at a critical juncture. As more powerful ghost guns are built, portrayals of them on YouTube and other platforms are increasingly representative of the difficulty of moderating content in a rapidly changing digital world. The push and pull of free speech versus public safety is a struggle that content platforms around the world face daily. The debate between innovation, regulation and liberty in the digital realm may rage on. But how policies will evolve is yet to be seen.
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