A piece of fruity but high-tech item that is keeping its A-game. APPLE is making the world of technology even more colourful with each passing day. The Asian gadget maker is back again to make the lives of its sizeable customers a bit more easy-going with its latest M4 MacBook Pros. Join us as we take a look at this high-tech marvel that is reshaping our digital lives with the perfect balance of power and panache.
It’s Mac week, and APPLE has unveiled its newest creations – the M4-series chip (M4, M4 Pro and M4 Max)-powered 14- and 16-inch MacBook Pros, the new standard for creative, professional laptops. Available for pre-order from $1,599.
APPLE’s Oct. 30 announcement, after an unfinished page on its website was briefly posted revealing the specs, fleshed out what had been anticipated. This iteration of the APPLE M4 MacBook Pros comes in two colours (‘space black’ and silver) and features Liquid Retina XDR displays. Brightness can top 1,000 nits of SDR brightness, a considerable boost compared with previous versions.
New to the mix is the ‘nano-texture display’ option for a further $150 designed to cut glare and make it easier to view, and a complimentary APPLE polishing cloth. And, last but not least, a superb 12MP Center Stage camera, with a new feature called ‘Desk View’, which will greatly improve the experience of video calls. APPLE has done a good job listening to its customers, and we like these upgrades. Previously, APPLE used 1080p webcams.
APPLE never stops with form or face, and the latest MacBook Pros are being advertised for up to 24 hours of battery life (reportedly more than any previous Mac model). Could this be the last endurance race won by the M4 MacBook Pro before losing to an AI-enabled Copilot+ PC, such as the Microsoft Surface Laptop 7?
In terms of connectivity, the new M4 MacBook Pros each include an HDMI port, card reader, MagSafe 3 charging port, headphone jack and the latest in WiFi 6E and Bluetooth 5.3. The M4 features three Thunderbolt 4 ports, while the M4 Pro and M4 Max both feature Thunderbolt 5 ports, which deliver data transfer speeds up to 2900 Mbps.
APPLE’s new M4 MacBook Pros are ‘engineered for a diverse range of users including entrepreneurs, students, creators and professionals with even the most demanding workloads’. Starting at $1,599, with 16GB to 32GB of memory and 512GB to 2TB of SSD storage, the starter MacBook Pro represents a quantum leap over the M3 series.
For those who need even more powerful performance, the M4 Pro and M4 Max configurations deliver up to 48GB and 128GB of RAM, up to 8TB of storage, and are a great fit for heavier research and development, engineering, 3D artistry and music composition workflows.
The launch of the new M4 MacBook Pros is emblematic of APPLE’s commitment to pushing the limits of technological innovation. By continuing to deliver cutting-edge technology, APPLE not only excites users but also drives the industry forward, as they once again manage to reimagine what’s possible and demonstrate why they continue to be deserving of their consumers’ care to this day. This allows consumers to do what they love, more efficiently and with greater delight.
A technology company it may be, but at the ideological heart of APPLE Inc. sits the triumvirate of innovation, simplicity and elegance — the brainchild of Steve Jobs, Steve Wozniak and their partner Ronald Wayne when they founded APPLE on 1 April 1976 in Jobs’ garage. The trio envisaged a computer for the masses, a novel device capable of ushering in a digital technological revolution, and before long, the 10th of April that launch window happened. APPLE was born. And ever since, it has grown and changed, spilled over and re-organised itself, reinventing and re-imagining the tech landscape and, indeed, the human world.
APPLE’s success is built upon the strength of its user experience more than any innovative new hardware. Its greatest designs are incorporated into every product it sells today from the M4 MacBook Pros. APPLE is leading the world on the cutting edge of the technology lifestyle. And as long as its customers continue to aspire to great things, they will be happy to keep dreaming with APPLE.
In conclusion, since APPLE’s Universe is bigger than first thought, entering in the M4 MacBook Pros is one more small step on their path to innovation, with improved technology, recognition and superlative performance. Also, APPLE is making an impact in today’s world of technology with improved design, making it more modern and stylish. As we gear up to welcome these new little fellows, it is clear that when it comes to technology, APPLE’s star is not fading anytime soon.
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