Welcome to the world where ‘red’ symbolises all the vibrancy of a perfectly mixed pigment, where Rockstar Games – enterprising purveyor of the fantastical – is not just a company, but a veritable creator of experiences. Throughout my time spent with video games, Rockstar Games has stood out as a shining beacon of excellence, not just as a designer and publisher of games, but as a liable creator of experiences that are not confined by the screens they are played on. From its inception in 1997, Rockstar Games has proven to be a company that generates commercial success time and time again as it sets out to amaze and enthral, immersing players in a vision so rippling with life that the boundaries between the screen and reality seem to be blurring. This article dives into the history, highlights, and the tremors of adrenaline that course through the veins of each Rockstar creation, in the forever pulsating hue of ‘red’.
Rockstar Games began its life as ‘DMA Design’, but has been making its mark on the world of gaming since 1997. Unbound by convention, with a broad and sometimes brash approach to their work, the studio has created a portfolio of more than 40 games, all of which work together to offer a playground as wide and varied as it is adventurous, action-packed, and absorbing. But what colours are illuminated by the games studio’s long-lasting lamp? Let’s take a look.
No question, the ‘Grand Theft Auto’ series is Rockstar’s crown jewel. Beginning with a simple top-down crime spree in 1997, successive sequels have morphed GTA from Grand Pixels Auto to Grand Action Auto to Grand Open World Auto, evolving from abstract cars and objects flying wildly on a two-dimensional spreadsheet into full-on sandboxes where everything seems possible. And where bloody, explosive and memorable set pieces start to create a tapestry as complex as life itself.
Perhaps no colour shines forth quite so brightly in the hues of Rockstar’s palette as the ‘Red’ in ‘Red Dead Redemption’ – a flagship series of titles that critics hail for their spectacular vistas, cinematic storytelling, and for the boisterous strokes of liberty that leap out of every sunset in the Wild West. RDR2 is meticulous to the nth degree, its story so compelling that it feels like the brushstrokes are guided not by the hand of man but by that of divine providence.
‘Bully’, ‘Max Payne’ and ‘L.A. Noire’ by Rockstar are like shining beacons of variety: three different shades of ‘red’ where Rockstar has ventured into new textures and new tones. From the neo-noir, bullet-time ballet of Max Payne 3, to the painstakingly hand-textured detail of L.A. Noire, Rockstar’s charcoal palette knows no bounds.
With the next ‘red’ dawn just around the corner – a new title, likely called ‘GTA 6’, we badly needed – it was clear that Rockstar’s colouring of the future of gaming was a careful mix of what was and what could be; between emerging technology and unwavering tradition, Rockstar swings the bat, desperately, into the crafting of the next video game experience.
Finally, after this guided tour of Rockstar Games’ blood-red, sweat-red, liquid-red, fire-red multiverse, the colour ‘red’ comes back to us as more than colour: it comes back to us as emblem of the dynamic, artistic, resources-intensive, red-hot, red-blooded, red-hot-for-storytelling act of game development, and as red-hot ambition to rule the world of games that is Rockstar Games.
Rockstar Games paints broad brushstrokes, but ‘red’ will always be its colour of choice: the colour of revolution, of stop-the-heart moments, of sunrise and sunset, bracketing the arcs of every adventurer’s heart. Video games are red, and red is Rockstar: the barometer of excellence, innovation, and extraordinary experiences.
So, while we wait for another Rockstar masterpiece to be born, it’s worth remembering that, in their hands, red isn’t just a colour. Red is a legacy.
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