### UNPACKING THE MAGIC: DISSECTING NINTENDO’S LATEST WONDERS AND THE JOYS OF RETRO GAMING

Amid a tumultuous, ever-changing video game landscape, no company but one imbues its products with the same sense of magic and remembrance. Nintendo, by offering gamers new worlds and worlds anew, has rewritten the history of gaming – now we’re taking a pixel-stroll, so to speak, through that history, drawing on the past and exploring the present Nintendo experience.

**HITTING THE RIGHT NOTES WITH NINTENDO CLASSICS**

From the scattered coins of Super Mario Bros. to the sprawling open worlds of The Legend of Zelda, a game from Nintendo is, and always will be, something to treasure. So, what is it that makes Nintendo games timeless art? It could be the imaginative gameplay, the unforgettable characters, or the happiness of wandering freely through the company’s fruitful gardens. It’s probably a combination of all three, elegantly surmised by the brand itself.

**NINTENDO SWITCH: A PORTAL TO GAMING ELATION**

The Nintendo Switch, with its versatility and wealth of added entertainment via an ever-growing library of games, has become the essential expression of the brand’s commitment to gaming innovation, whether for a new generation of gamers, for a never-ending array of reimaginings of classics available to play on the go, or for those second-to-none singular experiences only to be had via a full-range console. Look no further for all of your Nintendo Switch needs, with discounted games such as Super Mario Bros. Wonder and Mario Kart 8 Del. to put a smile on your face and get the adrenalin going with a host of characters for toddlers up to teenagers.

**THE RENAISSANCE OF RETRO GAMING: NINTENDO'S ACE**

Amid a time where next-gen graphics and high-end virtual reality lead the way, it’s easy to forget what resonates about retro games and why we return to them time and time again. It’s why we’re seeing a resurgence of interest in games such as Oddworld: Abe’s Oddysee and Crysis Remastered. When it comes to great gameplay, what was good then is still good now. And Nintendo’s seemingly endless supply of hit retro games makes it as good a company as any to take the lead on redefining what we consider classic, and championing the merging of gaming’s past while catering to modern sensibilities, in a package that’s irresistible.

**NAVIGATING THE LANDS OF DISCOUNTS AND DEALS**

Gaming is no stranger to a bargain, and if you’re a fan of Nintendo, you’ll be happy to celebrate. Not only will you be able to hunt down the old greats for less than a fifth of their original prices, but you’ll also find undiscovered gems in the Nintendo eShop. Titles such as ‘Persona 5 Strikers’, ‘It Takes Two’ and more are more than half off. The invitation to the party has never felt more fun.

**GEARING UP: CONSOLES AND ACCESSORIES**

Whether you’re an experienced veteran looking to add new weapons to your arsenal or a new player setting up your first gaming station, there’s a Nintendo console or accessory for every occasion. Still the go-to console solution, the Nintendo Switch’s pioneering combination of handheld and full-console play experiences is easily the most enticing piece of gaming hardware on the market, and Nintendo’s third-party software line-up is growing wider and deeper by the week. Those looking for a bargain will want to seek out the company’s occasional bundles or seasonal sales that make it even easier to dip your toe into the Nintendo ecosystem for the first time.

**THE FUTURE BECKONS: WHAT'S NEXT FOR NINTENDO?**

If there’s one thing we can discern looking at Nintendo on the eve of its future, it’s that, unlike the 80s, it’s not even close to the beginning of the end. New hardware is rumoured, and the games pipeline will continue to provide a creative stream for the foreseeable future. While more video game companies will and should follow its magic emulation for the 21st century, and more companies will and should follow its business model of creating a world in people’s palms, nothing will instill in our minds the notion that video gaming is truly a gateway to other worlds quite like Nintendo.

### **EXPLORING THE HEART OF NINTENDO**

At heart, it is a storyteller, a dream-spinner, a source of fun, a purveyor of happiness – and an unbroken chain of innovations for the last 130 years. Nintendo began from humble beginnings manufacturing playing cards and has never halted its rise to become a titan of gaming. Through its storied franchises, innovative consoles and its indomitable spirit, Nintendo continues to lead the way, hearkening back to the joy that video games can bring.

Going forward, their legacy isn’t the games of yesteryear, but the games of tomorrow. Whether it’s living in yesteryear or discovering tomorrow for the first time, Nintendo invites you to be part of gaming history – forever new, endlessly fun, and, of course, Nintendo.