Buckle up: if the story you just heard throws you for a loop, it might be the one that recalibrates all the shifting notions about this ever-mutating world of self-driving tech. That’s because, for the first time, Tesla – the company that until now has looked as if its self-driving plans hinged exclusively on cameras and radar – is embracing the one kind of vehicle sensor that it once ridiculed in a radio ad. It’s a crucial role for a technology that, seen more deeply and clearly, might not ever go away. We’ll soon see how far companies like Tesla can drive it towards mainstream motoring. Welcome to the world and whirl of lidar. Strap in.
The most crucial technology to emerge has been lidar, a cousin to radar but that uses pulses of laser light in place of radio waves. Because lidar can produce a real-time, three-dimensional image of the car’s surroundings, it has been vital in teaching autonomous vehicles to navigate through complex environments safely. Critics of lidar – some prominent, including Elon Musk – seemed to agree that it was not only expensive and, given the maturation of other sensors and AI, unnecessary. Within tech circles, the mainstream view was that any autonomous project relying on lidar was doomed to fail.
Despite its prior stance now Tesla is the ‘single largest LiDAR customer of Q1 from an OEM’ – that is, the largest lidar customer so far this quarter – for Orlando-based top lidar maker Luminar. Tesla’s partnership signals it is shifting its initial position of fierce denial to one of acceptance that lidar is a key ingredient to full autonomy, and is adding a lidar complement to its sensor suite to increase its ‘autopilot’ vehicles’ safety and reliability.
So the Tesla/Luminar deal – more than $2.1 million on lidar so far – says as much about the technology’s prospects as an aid to safety and operational reliability for autonomous vehicles as a software upgrade at Tesla’sFactory in Fremont. Evidently, Musk sees the potential. As Tesla’s own trials move on apace – a slow one, by Musk’s standards – others also cautiously edging forward, this relatively modest investment by Tesla is arguably more important than the announcement timetable for self-driving vehicles. In recognition, the investment community was momentarily charmed by the card trick. Tesla shares rose immediately after the announcements.
The controversy over lidar in autonomous driving turns on that equilibrium: should anyone buy the stuff, critics ask, when its high costs and difficult integration soothe sense? Advocates see it as a uniquely powerful technology that, paired with other sensors and artificial intelligence, holds keys to absolute accuracy and sure-footed travel.
But Tesla’s interaction with Luminar and its lidar investment indicate a more nuanced strategy than a wholesale pivot – more an expansion of the toolkit. He said the Luminar deal ‘get[s] us balanced across sensors’, complementing Tesla’s collection of cameras, ultrasonic sensors and radar, and improving performance in tricky environments in which other sensors don’t work, like bad weather.
The addition of lidar to the Tesla technology stack could also turbocharge the development and deployment of the company’s Full Self-Driving (FSD) system. With its greater fidelity in describing the environment, lidar could simply make the vehicles smarter about what to do (and what not to do) around others. It’s a smart, potentially game-changing move, and another indication that Tesla aims to be a leader in the autonomous race in the very near future.
The arrival of lidar at Tesla follows larger patterns in the development of autonomous vehicles. As some serious safety issues are being ironed out, the need for different sensor systems working together – including the capabilities of lidar – seems to be a real pathway to full autonomy.
And it’s already showing how a technology developed for military purposes, and long disputed, can become an essential player in the passage between just-semi-autonomous and fully autonomous vehicles. We can gain a new perspective on the dynamic nature of technological progress through Lidar, as we explore the reasons why overcoming old biases and initial skepticism can drive groundbreaking innovation. For more insights into the future of cars, please follow us online.
Lidars measure the distance to objects by firing lasers and mapping three-dimensional environments in real time, thereby enabling ‘eyes-on’ awareness for the autonomous system on even low-visibility roads. Lidar is likely to be a key technology in the safe and reliable introduction of autonomous driving technologies.
Q1 is short for the first quarter of a fiscal year. If a development or custom is attributed to a particular community, ideas, custom, in Q1… Tesla first started a strategic investment in lidar technology that it will use for its autonomous driving efforts.
Selling Q1 technology, including lidar sensors, to major automakers will retool the autonomous vehicle ecosystem, putting more technological might behind the promise of safer and better-performing self-driving cars.
Gizmogo is a company that facilitates sales of high-tech parts, including Q1 tech. It connects sellers to buyers through an easy, secure and quick buying process. This means companies can get their hands on lidar sensors and other next-gen tech fast.
The main advantages are access to a large market, competitive prices, and a hassle-free sales process. Since selling through Gizmogo, both lidar systems have found their way to the companies that need them the most, helping to make self-driving cars safer and allowing for quicker development cycles and innovation.
All Q1 sales go through rigorous vetting processes and quality checks before being delivered to Gizmogo’s customers, and the company uses secure transaction protocols every step of the way, so companies and programmes backed by Gizmogo know they’ll receive superior products. That’s good news for companies tapping into burgeoning autonomous driving technology.
It is a future that Tesla is accelerating by smartly investing to develop its own lidar at the same time it is developing its Autopilot, while positioning the rest of the automobile industry for a quieter, safer and more innovative future. This is how it’s going to be. That’s why technologies like lidar and marketplaces like Gizmogo will be in the game for the long haul.
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