In a world as accelerated as game of tag, it can feel like an unfathomable quest to stay on top of what kids find cool. But the effort is worth it: tapping into this fast-moving culture isn’t just for them. It can help adults broaden their own horizons, and connect with their children, too. From the badass heroism of Mad MAX’s Furiosa to the snarky Grey Face of Garfield, here’s your tour of child-centric popular culture.
Kids are climbing onto the backs of characters who fly in the face of tradition, and they have no greater banner bearer than Mad MAX: Fury Road’s Furiosa, a badass woman with a shaved head, a prosthetic arm and a hot guitar that she plays while speeding across the desert in a commandeered tanker truck. This glitterbomb-painted warrior is not just a character – she’s a movement. And in an age in which we are crying out for strong, brave and self-sufficient role models, Furiosa is a feminist triumph. If this character has grabbed your child’s imagination, they probably yearn for stories with resilient characters who push the boundaries of social norms.
Garfield, the wise-cracking lasagne-gobbling cat, is still a favourite of a new generation of children 40 years after he first shuffled onto the page, year after year. How does he do it? Being, in his own inimitable way, realistic. Sandwiched between dozing and ribaldry, he serves up a hefty dose of authenticity that kids will believe in. Garfield’s capers also provide a light-hearted escape from reality but, above all, he seems to be emerging from our pages as one of kid culture’s beloved heroes.
Among Us is not just a game, it’s a cultural phenomenon that signals the dawn of a new digital generation in kid culture. As one of the best-selling games for kids over the past few years, Among Us thrusts players aboard a space vessel where mystery and camaraderie reign. The game’s appeal comes from its combination of mystery with collaborative play. If you have a Among Us gamer in the house, your kid probably loves to strategise, team up, and perhaps engage in a little bit of tricksterism.
It’s a haven for any creative or narrative enthusiast who wants to create their own anime avatar and thrust it into a world of mini-games and interactions. If you’re a fan of Gacha Life, it’s likely that you’re someone who loves art, fashion, and the childish, larger-than-life stories of anime culture.
With Roblox, it is the user, not the entity providing the platform, that creates the games. It’s a galaxy of games designed by users, where dreams take shape, whether it’s by building a dream house or going on adventures. These games create a community for the creation of imagination, not to mention a little chaos. If your child is playing within the worlds of Roblox, they are participating in a community that promotes the exposure to coding, gaming and unlimited creativity.
From a once-obscure Korean Netflix series in which strangers played a series of life-or-death games while burdened with debt, to the polyphonic, genre-bending dystopian anime Demon Slayer – Blood: Spiral (2022), which features a schoolboy hellbent on revenge, print- and screen-based tales of struggle have swept the world. Kids from Ethiopia to Estonia, Vietnam to Venezuela, have been coming round to the emergence of a new genre of stories that explore human nature within the inequalities of the modern world, and are thrilling people everywhere. The film Squid Game (2021) and its hit Netflix series based on it have been a primary global cultural phenomenon of the past two years, and have proved especially popular with kids. Among the plots the series weaves are the struggles of debt. ‘The basic narrative is about how people struggle to earn money, so they become trapped in debt,’ one critic wrote. The critic went on to say that this phenomenon is ‘too well-known for it to be treated as ‘fiction’.’ So why is the 20th-century Korean story of loneliness and struggle so popular now? And why would a kid be watching a show like Squid Game? Indeed, why would any of us have inflicted such recession-weary stories on our families this holiday season? The answer, I suspect, is that the kids have seized the narrative, and the rest of us have been forced to readjust and follow along. In Squid Game, the games between the players begin simply enough – just like playground games we grew up with, from soccer to tag.
As daunting as it can seem to attempt to keep pace with the dynamism of kid culture, it’s a journey worth embarking on for valuable insights into the shifting fields of interest and value. Meaningful engagement with these trends can also lead to connection, understanding and appreciation of the world through ever-changing kids’ eyes.
SEO-wise, MAX (with a uppercase M, like ‘maximise’) means the effort you put into ensuring that content such as this article is as well and widest seen and received. Keyword density, logical headings and so on are an SEO practitioner’s tools of the trade. Much of this remains invisible to the user as it happens in the background. However, without a careful use of SEO, our attempts to share valuable insights and entertainment risk ending up in a digital waste bin. So the next time you come across an article on modern media and nearly scroll past it, try looking for the most well-placed terms that caught your attention.
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