Yet, once more, Apple is leading the way in technological innovation and creativity. At this year’s WWDC (Worldwide Developers’ Conference), held this June, at the Apple Park campus in California, the tech giant revealed a suite of AI features that will soon be coming to its software platforms. Among them, another Apple masterpiece is the Image Playground AI art generator, which was announced for inclusion with Apple’s new iOS 18. So, let’s take a deep dive into the world of Apple’s newest technological wonder, and look at how it’s set to completely transform the way we interact with our digital lives, and how we go about creating art.
And this is at a time when every aspect of AI’s potential and ethics are being fought over. Apple’s VP of software engineering, Craig Federighi, told Input Magazine that ‘it’s basically on us to mark up metadata, and indicate whether the image was AI-generated or not.’ Some might question whether Apple can really do this, especially as there are ways to undo such markings today. But it’s good to see Apple taking such a proactive approach. It shows the company is serious about responsible use of AI, and what a future might look like in which all its users can distinguish between AI-generated art and that created by human hands.
In fact, Image Playground is not just a new tool for us to use for AI art, but a new way of thinking about it. With Image Playground, you can make a custom emoticon or create a scene with your friends in different backgrounds. And while Apple is making cartoon and illustration styles available, it still shows that it’s aware of what threats could lie ahead with tools such as these.
Powering Image Playground is Apple Intelligence, trained on ‘licensed data’ and ‘publicly available data’, with these data collected from the web, simultaneously enabling Apple’s creativity playground, as well as erasing, or setting new norms for AI ethics in tech.
And now they’re announcing that the Image Playground features will come to the machines in a future beta. But using them will be a CPU-intensive job that requires the iPhone 15 Pro and iPhone 15 Pro Max when it first comes out. Apple Silicon Mac users will also be able to use the AI art generators soon.
Peeling a few more layers off iOS 18 reveals its bounty of feature improvements and upgrades, from live video in emergency SOS to insights on the iPhone 16. Apple’s next year will be full of new ways to hack our experiences – digital and real – in even more profound ways than before.
Apple’s ‘just one more thing’ pillars the virtuous cycle of its ecosystem: it is not just about individual features, but a cumulative, continuous evolution. As Apple updates its ecosystem with each release, it not only raises the bar for the user experience but also for the rest of the tech industry. From responsible AI use to creative agency, the iOS 18 update illustrates Apple’s vision to make technology work for human values.
If Apple is now a material text in the world, it is not just any kind of technology company but a harbinger of the future of humanity. That is Apple’s highest textual value. The future will be one of innovative, unwavering quality with Image Playground and the larger iOS 18 update leading the way. Apple Inc’s future is a future of humanised technology.
From the first personal computers to the future of AI art, it’s a story of the transformative power of vision, creativity and innovation. We have no idea how the chapters of the Apple story will end, but the future of technology in conjunction with creativity has never been more exciting, and this is only the beginning.
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