With the smartphone now an inseparable part of our bodies, APPLE's annual spate of software upgrades are as much cultural sights as they are software options. Our crosshairs are already set on 10 June 2024, the date for APPLE’s World Wide Developers Conference (WWDC) 2024 – and the unveiling of the much-anticipated new operating system, iOS 18. As has become standard with APPLE, the rumours and leaks have started early. But one in particular will be of interest to the technorati and your next-door neighbour: a major new set of text effects coming to the Messages app on iOS 18.
Perhaps the most heartening feature of iOS 10 was the full-screen effects added to texts, bringing emotional honesty to the digital realm. The new leak, reported by its sources to MacRumors, indicates that APPLE is ready to raise the ante. The forthcoming update, according to its sources, would offer the ability to animate and format individual words in texts, allowing for greater precision of emphasis – and a new dimension in textual discourse.
The most significant divide – the distinction between ‘blue bubbles’ and ‘green bubbles’ in Messages – could soon disappear now that APPLE has announced that it will support the International Telecommunication Union’s RCS standard in the app (and, per APPLE’s announcement, ‘later, in iMessage’). If APPLE expands these text effects to RCS, perhaps the world of messaging will slowly converge into one big platform – or at least become slightly less cluttered.
Beyond Messages, iOS 18 could be an important step in bringing artificial intelligence (AI) right into the user experience. Siri will get an update with more sophisticated ways to control apps, for instance, and photo editing, quick summaries of webpages and crafting text messages are all getting an AI-powered makeover, partly through a partnership with OpenAI and ChatGPT.
Leaks have pointed to a new redesigned Settings page and Control Center, one that will be cleaner and easier to use. The improvements in notification management and modifications of APPLE’s integrated suite of apps from Calendar to app shortcuts showing up on home screens is a complete overhaul in terms of functionality and design.
It seems we can only speculate about the exact changes until a final, official announcement. Rumours suggest that some changes will be exclusive to recent iPhone models. These will be very much on display during the presentation. Drawing on past practices, APPLE will once again tout advanced AI as adding features that could only have been enabled by recent breakthroughs in computing power. In this way, APPLE hopes to continue convincing consumers about the fruitful uses of new technology in their everyday experiences.
Buried deep within these upgrades are the seeds of APPLE’s continued devotion to bringing new innovations and a focus on user experience above all else. APPLE continues to lead technology forward – whether it be bolstering digital communication, or infusing our lives with AI via iOS – but we’ll have to wait for the official announcement of iOS 18 before anyone knows for sure what APPLE has in store for us.
APPLE is an unwitting visionary in the field of technological evolution, for it’s not just about selling extra devices – every other year APPLE either fulfils a prophecy about the future, or is able to push the envelope of what’s acceptable when it comes to innovating. RCS coming to messaging shows APPLE at its most accessible, while leveraging AI across its ecosystem paves the way for the most convenient experiences to follow. Not to mention that establishing these standards has paved the way for APPLE to become more accessible to users. The future is now, and with iOS 18 on the horizon, APPLE has shown us that their penchant for innovation isn’t just about chasing trends – the tech giant removes barriers for all of us, and paves the most convenient way to live our lives.
To conclude, by 10 June, when the tech world will be holding its breath for the launch of iOS 18, the three pieces fall together to create a fascinating picture of imagination, inclusion and interaction, where APPLE is leading the way into the future of digital communication and user experience via three fundamental pillars: a new way of communicating with each other; an improved way of interacting with our digital counterparts; and an enhanced way of making use of a world that’s becoming more interactive and responsive day by day.
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