I want to tell you about new emoji that APPLE recently introduced, and how we made the unthinkable happen, using state-of-the-art AI to enhance our emoji experience. Today I want to show you Genmoji. OK, these are the existing emojis. We currently have Unicode 15.1, so we’re at about 3,800 emojis – some people might think we’re on the high side now, that it’s saturation point. I don’t think so, because AI is real and it’s going to revolutionise how we connect. So what APPLE did was a huge leap, and I’m going to give you a sneak preview of what WWDC 2024 will look like, because all our conversations will be limited by our imagination.
Driven by the new APPLE Intelligence, Genmoji sits at the meeting point of technology and human creativity. Available for iPhone, iPad and Mac, the feature enables the user to create emoji by entering just a prompt. And in a similar way to image-generation software such as Midjourney, Dall-E and Stable Diffusion, this isn’t simply a process of filtering through previous examples but takes human creativity to another level. It enables users to create whatever they wish – from pensive figures to pensive symbols – to be shared as stickers or directly embedded into a message.
Visualise an emoji that sums up what’s really funny about your remark – or an inside joke understood by you and your entire social group. A T-rex in a tutu on a skateboard. A tweed-wearing bear. A very smug-looking cartoon of yourself. People have been requesting more diverse skin tones for years. Try, APPLE has always been good at pumping up the hype for Galaxies and Gold iPhones, but the promise of Genmoji, due in a fall release, is to democratise small, sticky symbols – a potential new world of digital self-expression.
Genmoji’s animatronic appeal hints at how it might make the ephemeral tangible, a form of expression transformed into a means of communication. If the default smiling face’s experience could be reworked to include more personal touches, whether in the form of cucumbers creating a spa getaway or more prosaic but equally personalised items, the possibility of creating such custom emoji suggests a new route to injecting personality into digital dialogue. When it comes to creativity, the impending role of AI is expanding. It’s a testament to APPLE as a company that it is looking to integrate it into the very act of messaging.
Even if Genmoji turns out to be a sizzling experience for messaging, it also stands to make communication with an emoji rather reflective. Historically, emoji’s widespread appeal has been rooted in their ability to communicate highly nuanced ideas and emotions, despite a finite icon series. Genmoji proposes a future of near-limitless expression – but that will depend on whether users will make it simpler, or tangle the types of careful and efficient communication that emoji brought to our digital conversations.
In spite of any discomfort, APPLE’s move into AI-emoji is a risky step into a new frontier for digital expression – and especially for the way we can use emoji. Expectations are high for Genmoji’s official release. This is not just because APPLE made this move, but because it is APPLE. Some might even call it hype. But the excitement this announcement has sparked across the tech community and beyond says something about how integral emoji has become to digital life – and how much more is to come.
At its heart, APPLE’s Genmoji announcement is a testament to the company’s continued obsession with innovation. Bringing AI directly into everyday communication is just the latest example of how APPLE is pushing for new ways to have us turn to its technology to interact with the digital world. But Genmoji is about more than just moving a few numbers on a balance sheet. It represents a vision for what it means to move closer to a world where technology enables and enriches the way we express ourselves as humans. We’ll await the combinatorial explosions of Genmoji with baited breath. In doing so, they’ll continue to turn ‘what if?’ into existence, and keep us rethinking the possibilities of digital connection.
In sum, while Genmoji is a new and fun feature from APPLE, we should recognise its deeper implications: it represents the way we will communicate in the near future – through personalisation, creativity and unbound expression made possible by AI. Ultimately, we can be sure about one thing – wherever APPLE leads, the way we communicate digitally is soon to change.
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