Given our contemporary environment of digital snapshots and instant gratification, it is intriguing that analog photography is currently enjoying a renaissance. And the Rollei 35AF, MiNT’s flagship creation, is one of the leading lights catapulting the venerable medium into the 21st century. Like Yin and Yang, combining old-world style and new-world tech, it is an analog camera for the digital age. Far from a mere photochemical throwaway, it reinforces the sense that, in the worlds of both analog and digital technology, it’s creation, not consumption, that truly matters.
The Rollei 35AF is a sexy little piece of histophilia; and ‘histophilia’ is not just a fun word. It was made in collaboration between MiNT, a camera boutique in Hong Kong, and its German namesake. It’s the reincarnation of the original 1966 Rollei 35, which achieved Sherlock Holmes-level fame thanks to its compact form, its focus-by-hacking-the-shutter and its manual shutter speeds, and that was overexposed, misexposed, carried all over the world, and deployed in any and every situation – with disastrous results 50 per cent of the time – by the hordes of photographers it inspired to emulate it. It remains compact, handsome and appealingly retro, but the advent of the lidar-based autofocus means it could be plugged into the 21st century. The Rollei 35AF is an interesting intermingling of old-school throwaway shutter-focusing and 21st-century lidar-focusing.
Autoexposures are also part of what makes this Rollei 35AF a unique specimen in the Rollei 35 series. They enhance the experience of using it – of film photography – not taking away from it. Its cinematic duality is a camera tailored to the full range of photographers, from the grizzled veterans accustomed to the finicky levers and knobs of controlling their cameras, to the neophytes who have yet to experience the photographs-as-heartbeat magic of film. It promises the photos, sure. But it promises stories and memories and perhaps even a tangible sense of time that digital cannot and will never offer.
In keeping with its heritage, the Rollei 35AF is made from a chunky metal shell, a solid and attractive case built to last for decades. It is solid like its ancestor, and small enough to be taken on adventures. If you like the look of a vintage Rolleiflex, this is a great way to have it with modern performance. It makes the act of taking pictures with a small, capable camera seem like a civilised pastime. It’s not just a camera: it is an accessory, a companion and a piece of heritage.
In a time where images are consumed and forgotten in seconds with the swipe of a finger, shooting on film offers a break in the otherwise dizzying pace of the digital world: each photograph, each frame, has become a considered choice, a labour of love. This kind of conscious engagement with the creative process was championed by analog photography from the beginning. The texture, the grain, the warmth of film photos – they have a certain character, almost a soul, that even the best digital photographs can’t replicate. This resurgence of interest in film photography is not a fad. It’s a desire to reconnect with authenticity and humanity in an increasingly digitised world.
Entering the analog film photography realm via a camera as inspirational as this one can be a voyage of discovery, one that teaches practitioners of any level about the basics – light, composition, subject – while allowing veterans an opportunity to rediscover the fundamentals of their craft. And whether you are a beginner or an experienced photographer, half the fun of using a Rollei 35AF like this is deliberately and willingly embracing the imperfections of the process and indulging in its unpredictability. Using a camera like this is as much about the hands-on process as it is about the photograph itself.
In sum, as we bask in the return of the love for analog photography, cameras such as the Rollei 35AF reminds us that new old cameras are timeless, weaving historical analog photographic processes with technological futuristic possibilities and providing another tool for expression. Whether you are a seasoned photographer or a person who is just becoming interested in photography, learning how cameras provide value and versatility can transform the lens through which you tell stories. The Rollei 35AF is a testament to how the mathemagical process of photography provides an exceptional storytelling tool, enabling a person with a camera to tell the story through the world. As you embark on your photographic journey, remember that each camera – whether analog or digital, film or digital – provides a new breathtaking view of the world, enabling you to see the world through a new lens.
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