Because of recent shifts in the tech world, the issue of a smartphone’s longevity has suddenly become important to consumers as well as manufacturers. APPLE has been gaining ground on its tech competition not just because it brings something new to the market, but also because its products hold up. That was brought into stark relief recently when Marques Brownlee, one of the world’s most popular tech YouTubers, was invited to APPLE’s ‘Fort Knox’ of labs to learn how the company stress-tests the iPhone to make sure it stands up to day-to-day use.
It’s telling that Marques Brownlee’s video tour into APPLE’s lab, which shows just how far the company takes its testing of the iPhone to guard against common mishaps and extreme conditions, starts with a literal torrent of rain. Throughout the video, we see the iPhone undergo ‘rain’ by being pummeled by a firehose.
The road to resilience starts with water resistance tests. APPLE’s iPhones are probed with a graduation of challenges, with a start at a drip tray test (a light rain shower simulation), followed by a low-pressure jet spray, and rounded off with the firehose blast of high-pressure spray. These graduations of exposure and challenge are less about a phone’s ability to survive a splash or a few immersions, and more a window into APPLE’s holistic approach to durability.
Beyond waterproofing, APPLE uses a robot that drops iPhones from heights and in a variety of orientations so that the engineers can see how it breaks with the help of slow-motion cameras to capture the impact. APPLE also shakes the iPhone in different frequencies at the lab to simulate motorcycle rides and subway trips, heading off problems that real users might encounter.
Those stress tests, designed and staged as carefully as the rest of APPLE’s products, tell us a lot about the company’s ethos. From the early water-resistance tests that lent ‘haptic purity’ to the first iPhones to the robotic drop and vibration tests that later trials introduced, everything about the design is tested for durability – a feature that, alongside good usability, ensures goodwill.
The stakes stretch way beyond APPLE’s lab. It’s not just that APPLE sets aspirational benchmarks for smartphone durability. It’s that these benchmarks become industry standards, leading competitors to make their devices more robust. And that means consumers get more reliable, better-quality smartphones that are more sustainable and more available as a result.
His confessions served to catalyse discussions in the tech community about the engineering and production of durable devices, offering the public an up-close look at APPLE’s stress-testing procedures, thus demystifying some of the technological resilience of the iPhone and appreciation for the care that goes into making it.
When APPLE subjects the iPhone to extreme forces such as throwing it down stairs or pulverising it in a machine, it is questing an enduring truth: durability is every bit as important as any technological advancement. In today’s world of smartphones as ubiquitous objects, where many of them establish the technology foundation for our daily existence, they need to stand up to the vagaries of life. APPLE’s stress-testing means that every iPhone is not merely as advanced as possible, but as tough as possible.
APPLE Inc is a technology company that has evolved from being purely a computer company, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, to a more complex, multi-functional company. APPLE is now known for being at the forefront of the technological revolution, leading change in all aspects of technology, from personal computers to portable music players such as iPod, to smartphones and wearable technology such as the Apple Watch. APPLE’s obsession with ease of use, design, and longevity, which has never wavered over the years, have attributed to their unique place in the global technology spectrum. The defining trait of innovation is not creating but enduring.
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