Apple is setting again the gold standard for innovation and design in new and increasingly powerful technologies. The latest ‘Let Loose’ event sees the launch of the new Apple iPad Air. For the first time, this class of Apple product has two sizes: 11 inches and a powerful 13 inches, similar to the iPad Pro. In essence, Apple is setting the course not only for its entire product line but also for the next 20 years of the evolution of technology, tuning its offering to the needs of its clientele across the globe.
The M2 chip is central to Apple's message and, in a bold move, Apple's product copy refers to the processor not as an ‘under-the-hood’ chip but as the actual engine: the M2 chip drives all the magic that's possible on 2022's new iPad Air. Whether you're sketching, gaming or multitasking with dozens of apps, it never throttles or skips a beat.
While lacking the OLED displays of its pricier Pro siblings, the new iPad Air doesn't slouch when it comes to the screen. The Liquid Retina LED display comes with 2,360x1,640 pixels on the 11-inch model, and 2,732x2,048 pixels on the 13-inch version. Every photo will be bright and crisp, and every interaction will look gorgeous.
Video calls are immersive and lifelike on the new iPad Air's 12-megapixel Ultra Wide front camera, while selfies step up to studio quality. Its perfect alignment, face-to-face when landscape oriented and optimised for how users are naturally holding their tablet, is a boon to both utilitarian and ease-of-use value.
Apple has declared that the new iPad Air is a ‘powerhouse’ that is also a statement piece – ‘a beautiful... gadget that is as much of a statement as the person who carries it.’ Made by ‘some of the world's best industrial designers’, it’s ‘designed for those exactly like [you]’. It is made in a choice of four colours: blue, purple, Starlight and Space Grey.
With storage options ranging from 128GB up to a fruity 1TB, there is an iPad Air for everyone, from the part-time user to the full-time creative pro who may well use the tablet for projects and data storage.
To help make the most of it, the iPad Air includes support for the newly improved Apple Pencil Pro – which can be bought separately. Whether the user takes notes, draws digitally, or navigates the UI, the Apple Pencil Pro is expected to be an inseparable part of the iPad Air.
Striking a delicate balance between premium features and keeping the price within reach, the new iPad Air starts at just $599 (for the 11-inch model) and $799 (for the 13-inch) – making the latest, greatest hardware accessible of all. Orders have begun, and it will soon be available.
Apple's progress is all about perfection. From the original Macintosh to the newest iPad Air, each version of the computer is one step closer to the future that Apple has imagined, in which everything, everywhere, and everyone connects and creates to make our world a better place. Apple has never stopped. And it never will.
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