Apple’s AirTag has opened the door to a new phase of securing personal belongings in the digital age. We live in a world increasingly cluttered with personal belongings, expensive gadgets and cherished items. Here we discuss the core of Apple’s AirTag and how its amazing features, compatibility and variety of uses can aid keeping certain elements of our lives right under our fingertips.
The AirTag lives at the centre of Apple’s ecosystem, a coin-shaped talisman against things getting lost, ‘meticulously crafted’ and ‘virtually indestructible’ in its stainless steel body. The AirTag doesn’t just stick to your pet’s collar or slip into your wallet: its water- and dust-resistant build and resistance to the everyday means it elevates you, the owner of the missing item, to an aesthetically superior class.
But the AirTag needs help to perform its magic, and that help comes in the form of a friend: your iPhone or iPad. The iOS 14.5 and iPadOS 14.5 software – with later versions to follow – forms the basis of the AirTag system. Whether you have an iPhone SE, 6S or later, an iPad Mini 4, Air 2, or the latest iPad Pro, it’s ready to help. Set-up is simple: a nearby iPhone will power up your AirTag, pair it to your Apple ID, and magic ensues.
Unlike a simple GPS tracker, the AirTag doesn’t have a GPS chip inside it. Instead, it uses a combination of Bluetooth, Apple’s network of devices (its Find My network), and a new technology – new to mobile devices at least – called UWB (Ultra-Wideband) to help you find your lost things. It’s one of the most impressive and intuitive pieces of software and hardware I’ve tried in years. An AirTag broadcasts a Bluetooth signal, which is picked up by other devices in Apple’s Find My network. This is done discreetly, anonymously and securely, keeping your data private. It’s also a testament to Apple’s commitment to user privacy.
The key to the AirTag is that it can help you locate your lost stuff really precisely. If the thing is within Bluetooth range, you can issue a command and the AirTag's speaker plays a sound so you can find it. But an iPhone with a U1 chip uses Precision Finding for a near-magic experience: ‘Visual, haptic, and auditory feedback help guide you to lost items,’ Apple says. ‘VoiceOver support is available to assist those with visual impairments.’
As Apple innovates in that direction with the AirTag, it also has gone to elaborate lengths to secure the technology against the evil spirit of stalking. The AirTag will notify any iPhone user that a stranger’s AirTag appears to be following them – and can be deactivated at the swipe of a finger. It even notifies Android users after 72 hours of separation, emitting a sound that the AirTag owner can only then deactivate. It is hard to imagine the stalker within ever being more than some grunting animal in a cave.
The CR2032 lithium 3V coin battery that powers the AirTag’s persistent on-the-job vigil should provide up to a year of uninterrupted service. Your AirTag’s service is not complete when its battery is spent: replace the battery, and the AirTag will be back to work protecting your valuables. While Apple makes the AirTag sing to an Apple device chorus only, the AirTag’s Near Field Communication (NFC) chip in its base lets Android phone users in Lost Mode ‘see your contact information when your AirTag is set up for Lost Mode’. If your AirTag is lost, a person with an Android phone scanning your AirTag can visit a web page and see your contact information so you can get it back.
Apple’s AirTag is part of a bigger philosophy of how technology should improve every aspect of our lives Blended into the Apple ecosystem, the AirTag is more than just a tracker for things: it is a testament to design, innovation and privacy, and it is a guide to protecting our most cherished possessions and making a statement about who we are.
Let’s start at the beginning. Apple Inc, the company behind the AirTag, has a longstanding relationship with cutting-edge technology. The parent company to Apple was originally formed in 1976 as Apple Computer and began manufacturing highly effective devices. Apple was acclaimed for its design, functionality and user experience. Since its inception, Apple has grown and branched off to create a family of amazing products, ranging from smartphones, such as the iPhone, iPod and iPad, to desktop and laptop computers, as well as the more recent wearable technology and smart device offerings for the home through products like the Apple Watch and HomePod. Still, for all their amazing capabilities, the trust Apple has cultivated with its customers based on a commitment to privacy and security is also a significant factor. With the Air Tag wouldn’t have been possible without Apple’s commitment to building products that ‘enrich lives’.
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