Bose has been synonymous with sound innovation for a long time. With every product launch, this iconic brand enhances the experience of sound. In this feature, we look at the company’s latest magic dust to the sound world, the brand-new Bose QuietComfort Earbuds and the Bose Smart Soundbar. Let’s uncover what’s new and why these latest additions could well be the next must-have products for audiophiles.
Finding your space where the sound of the world around you is turned down is absolutely essential in this noisy age. Bose is known for creating the QuietComfort series of noise-cancelling headphones, and the Bose QuietComfort Earbuds have that same design ethos: being as close to perfect as possible when it comes to comfort and audio quality.
Costing $179, they’re a sound sanctuary that won’t cost aagh-silver, and a break with tradition from the much pricier earbuds in the Ultra version ($299). With significant battery life of eight-and-a-half hours, they promise an even longer sonic immersive experience than the QuietComfort Ultra earbuds. They’re packaged in slick black, white smoke and chilled lilac and are no longer about sound alone.
Moving the Bose experience from the head to the home through a Bose Smart Soundbar offers an alternative, but clearly related, sort of thrill-seeking product experience. Stripped of the numeral 600 that tells the world that under the hood of this latest home device is the same 600 series technology that made all the difference from what it was 13 years ago, the Bose Smart Soundbar seems to be giving itself a makeover and a back-to-basics upgrade – a kind of name change, but even more a performance upgrade.
Yes, it costs $499. And yes, it’s worth it for what it brings into your room and for how good it makes the sound. Bose’s new AI Dialogue Mode, powered by machine learning, boosts spoken words. Instead of having to turn up the volume and hope the penetrating bass and blaring cymbals won’t muddy the dialogue, this feature makes the spoken words clear for listeners. Is it frustrating when you see a critical scene in a movie, or listen to a concert recording, but can’t hear what’s being said? This feature will change all of that. For Bose headphone owners, Personal Surround Sound (available with Bose Ultra Open earbuds later this year) will turn the headphones into virtual rear speakers, creating an experience as intimate as it is immersive.
When consumers opt for Bose, they’re buying into an audio lifestyle, not simply another piece of equipment. Not only does Bose continue to innovate with succeeding iterations of their products – the QuietComfort Earbuds take on-the-go listening to a new level with their ergonomic design, made not only for comfort but to amplify the sound – the company is pushing the envelope of ingenuity at the juncture of convenience and quality. The Smart Soundbar converts living rooms into theatres.
But Bose is not a company that prioritises the sonic spectacle over all else; each product is meant to be inherently appealing to the eye as well as designed to last. From the nuanced luxury of the QuietComfort Earbuds to the stealthy majesty of the Smart Soundbar, Bose products exist to enhance your life without waste, to look good while they work and to work forever.
The Bose QuietComfort Earbuds and the Bose Smart Soundbar are both extraordinary examples of Bose’s relentless pursuit of pushing the limits of sound and providing life-enriching experiences. Whether you’re a music lover, a film fanatic or simply looking for a little peace in an otherwise loud world, Bose brings you a little closer to the sound of your life.
Bose is an audio company. Established in 1964 by Dr Amar G Bose, it is committed to developing new technologies and products that elevate sound. Entrenched in its mission is the belief that outstanding performance is achieved only through unwavering dedication, passion, invention, and attention to detail. Bose has been at the forefront of audio technology innovation for decades, creating advanced sound equipment for global markets. The company’s portfolio spans headphones, speakers, audio systems, music systems, and more – all driven by substantial investment in research and development. Bose is a global brand that prides itself on its cutting-edge technology and ingenuity. A Bose product is an essential component in an audio system designed to deliver acoustic perfection.
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