UNLEASHING THE POWER OF SOUND: AUDIO-TECHNICA'S BUDGET-FRIENDLY, LONG-LASTING HEADPHONES

The search for the perfect pair of headphones can feel like a neverending journey. But for $90 and with 90 hours of battery life, the Audio-Technica ATH-S300BT could be the end to that search.

THE DAWN OF A NEW ERA IN HEADPHONES

Audio-Technica is a familiar name in audio circles. Both audiophiles and regular listeners know the company for its know-how and love its hit products. However, with the ATH-S300BT, its first active-noise-cancelling headphones, Audio-Technica is walking a tightrope, combining affordability with exemplary performance, and – more importantly – bringing premium sound to the masses.

A SYMPHONY OF FEATURES

At the very heart of the ATH-S300BT is a series of features that foster 21st-century listening. The selectable transparency mode and the low-latency Bluetooth are not just an accessory for listening; they are an extension of your lifestyle, providing listeners with the best experience possible. An ATH-S300BT user can be a gamer isolated from all surrounding noise, or a commuter listening to their favourite tunes in the busiest of cities, or someone with a love for music as a leisure activity. Whatever the occasion, the ATH-S300BT can enhance the sonic experience of the user.

NEVER MISS A BEAT: UNRIVALED BATTERY LIFE

Its longest charge ever (90 hours) is the most mind-blowing feature about the ATH-S300BT, given that charging anything, at least daily, is a way of life. A three-minute charge gives you 2.5 extra hours of play.

THE ART OF CONNECTIVITY

We live in a world integrated with devices, so the ability to switch between them on the fly is a must. Bluetooth Multipoint connectivity on the S300BT means that it’s possible to pair two devices at the same time, and built-in Google Assistant and Siri interaction means that they connect to your entire digital world.

CRAFTED FOR COMFORT

Keeping in mind how long headphones are worn, their comfort is particularly important, which is why Audio-Technica has designed the ATH-S300BT for your ears. Cushioned in soft grain leatherette ear pads, the earcups fit contour on to your head, cocooning the outer edges of your ears, making the ATH-S300BT a comfortable companion, whether you’re travelling across continents or relaxing in your home.

EDITORS' CURATED RECOMMENDATIONS

The ATH-S300BT is good, but there’s no shortage of noise in the audio world right now. Marshall recently released a pair of headphones with a 100-hour battery, Qualcomm makes the first dedicated Wi-Fi audio chips, and no forward-looking report about smart audio systems is currently complete without a mention of Dolby technology. Amid all this flux, Audio-Technica’s headphones stand out for being cheap, but not too cheap, good, but not perfect. What makes them excellent, more than anything else, is that they’ve been put together for the user.

THE ESSENCE OF HEADPHONES

There is a fundamentally transcendental quality to the headphones themselves – they emerge from the amplifier, and sink into our brain through the bone conductor, creating a portal to a new dimension of sound. Beyond entertainment, they offer a place where we can disappear, focus and dive deep into music and more. And the battery life really is impressive. Audio-technica ATH-S300BT.

These are for the listener who is in a market with endless options but who needs reliability, who doesn’t want to spend too much, and who wants a high-quality, consistent performance on a regular basis. Audio-Technica didn’t just make some headphones. They found a sonic religion. The ATH-S300BT isn’t just for audiophiles: it is for people who appreciate sound in general. It is for anyone who wants affordable quality and a headphone that will deliver it over and over in a no-nonsense design. It’s for people who just want some music at the end of the day, and maybe some clarity as they fade into sleep. It’s just such a good, consistent sound that comes at a price that doesn’t break the bank.