With technology changing at the speed of thought, APPLE’s latest leap in artificial intelligence, announced this week via the release of the iOS 18.1 update, is taking us, once again, further into the future than we could have imagined. But this isn’t just an update. This is a whole new digital reality, in which APPLE’s own brand of AI is making things possible in ways we couldn’t have imagined before. How can you access it? How can you make APPLE Intelligence work for you? How can you use it to reach new levels of communication and creativity – and make your life easier? Let’s find out.
The first thing you’ll need is the magic wand – in this case, an APPLE Intelligence-enabled iPhone, which inducts you into an elite membership-only club that includes the iPhone 15 Pro, the iPhone 15 Pro Max and the entire iPhone 16 line. Hardware is just the starting point, though. Upgrading your device to iOS 18.1 is the key that opens the door to a magical world.
But the APPLE Intelligence Party continues on with iOS 18.1 for iPhones, iPadOS 18.1 for iPads, and macOS Sequoia 15.1 for Macs.
Genmoji, the enchantment that allows your words to put your emotions into emojis, has arrived just in time for the year’s end. But those who are willing to wait for it, and its cousins that include the Image Playground, ChatGPT’s successor to Siri, Image Wand, and Visual Intelligence (a gift for iPhone 16 users), aren’t growing impatient. All of these spells are still being brewed in the cauldron of APPLE, to be unveiled in December.
APPLE intelligence is not just a collection of features. It’s an exercise in the art of friction-free living. The tools, the functions, the sweet bits – they’re all intended to give you a complete user experience, in which using your Mac is an enriching, pleasing, simple, fluid adventure. Get a new bank account and keep your address book up to date; sync your notes and tasks; revamp your photos; text your friends; FaceTime with your buddies; get creative with GarageBand; create a website to share your photos; make a template design; your Mac wants to help you build a life filled with meaning and efficiency.
In this sense, APPLE is not just about hi-tech gadgetry. It is about an ethos of innovation, of quality and of user-centric design. In how they look, and how they function, APPLE’s devices are intended to bring us, in a symbiotic partnership, into a special and richer way of living made possible by technology. Every update, every new release models the miraculous, almost mystical, relationship between art and science. Whether you’re watching APPLE Intelligence or not, when you engage with the technologies behind it, when you stare into your iPhone, iPad or Mac, you’re not just a user. You are an intrepid explorer of the frontier. APPLE Inc. is your supply company, your waypoint, your conduit to tomorrow’s technology today. But we now know one thing for certain about tomorrow’s technology: it will not be about technology. It will not be about all it can do. It will be about all you can do. It will be about all you can make. And most of all, about all the things you can share.
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