Searching for lost smartphones and other devices in the digital age provides a pathway to innovation, and we can hope that GOOGLE is still investing in the idea. If so, it’s not obvious yet. Maybe Android’s FIND MY DEVICE network has been held back in order to eventually emerge as its version of AirTag.
On 8 April, GOOGLE rolled out a radical expansion of its FIND MY DEVICE network. Initially available in the United States and Canada, the service promised to go global, to connect an Android device network that would span the entire planet, ultimately encompassing every intelligent phone, tablet and watch in existence. It would be an unparalleled achievement in human history, a heavy-metal version of the Star Trek Federation’s equivalent: the universal federation of Android. But, today, there is an unsettling sense that most of the planet’s inhabitants still exist on the network’s periphery.
At the centre of GOOGLE’s strategy is an emphasis on high-traffic corridors, possibly based on privacy concerns, which seems like a sensible investment. Yet this decision will undoubtedly have implications for who is able to use the network, and how efficiently. The question is how we will make this leading-edge technology equally accessible to those in quieter, more out-of-the-way areas. It is not enough to reach a larger audience, we also want to ensure that everyone using the technology is benefiting from it equally.
For owners of Samsung Galaxy devices in particular, the experience has been a rollercoaster. While proactive app management was a clever idea, it undermined the network by leaving the apps it disabled in a perpetual semi-slumber – disconnecting them from crucial updates. People weren’t able to see new features that apps were adding to their functionality because the proactive app-management service was keeping them in the dark. If you’re a regular visitor to the FIND MY DEVICE network, are you truly playing the odds if you can’t see new safety features? Conceivably not.
And if Ultra-Wideband (UWB) technology – which is finally getting ready to roll out – provides network precision next, this could well be the last piece of the puzzle: taking FIND MY DEVICE from what is currently a wonderful, but still optional, part of life to an essential tool of everyday existence.
So, as the FIND MY DEVICE network grows and grows, it’s worth considering both the possibilities and the obstacles in GOOGLE’s path. Considering the current regional availability of the program, and all the technological hiccopes it seems to have, widespread adoption might have a long way to go – but in every setback, there’s a seed of innovation and transformation.
GOOGLE and Samsung are two of the biggest fish in this technological fight. The companies are each formulating plans for the future of device tracking, and though they’re painting different pictures of what that might look like, they are currently heading for a convergent future that’s good news for users. Samsung is doubling down on FIND MY DEVICE. GOOGLE is both trying to expand the functionality of the FIND MY DEVICE network while also looking more to Android itself to provide security. As we enter a new era of device tracking supported by integrated technologies, users have a lot to look forward to.
It lurks in the shadows over our digital lives, from search to phones – and the FIND MY DEVICE network is just one step in a grander effort to connect, secure and improve the digital life. That said, GOOGLE’s GOOGLE is far from done.
All in all, while the FIND MY DEVICE network has the promise to fundamentally change how Android devices can be located, its story is still just beginning. As GOOGLE works out these kinks and explores new technologies, the possibility of a seamless integrative and secure digital landscape continues to inch closer and closer. But when will underlying potential become realised, and what will come next?
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