As more and more technology inserts itself into our lives, the Evie Ring is leading the way in wearable tech that combines style, health-tracking and affordability. What does this new lens reveal about the smart ring market, particularly in relation to the Evie Ring? Does it appeal to women and offer the kind of balance between form and function that’s likely to find widespread appeal?
The Evie Ring is irresistible. Regardless, it is hard to resist its aesthetics, not to mention how it steals the show as a beauty accessory in the sea of health and wellness smart rings.
The Evie Ring sells for $269 – a modest price point, especially in a market where the Oura Ring sells for $300 and the Ultrahuman Ring Air sells for $499. Among the new generation of smart rings being rolled out by different companies, Evie could emerge as an especially affordable entry into the smart wellness market.
In particular, its symptomatic base (what body data are being recorded and how?) and mood-logging place the Evie Ring front and centre in its revelation of the rhythms of the body and moods. This feature makes it an object women are expected to rely on in order to better understand how menstruation affects their wellbeing. The Evie is a women’s health gadget.
Design, very likely, is what hastens what will be the Evie’s most meaningful distinction, and what distinguishes it from the sea of other smart rings now on the market: the band look. With its strange oyster shape and obvious boutique style, the Evie could probably be marketed as a wearable you wouldn’t mind wearing. We can only hope that wearables manufacturers will follow suit.
Though the Evie looks good and offers a few enticing new features, its battery life tops out at about four days, which means that if you want to track activities for longer periods, you’ll have to charge its battery more often than you would yours. That might seem like a small barrier to wearable tech success, but it could be enough to break the unbroken connection users want from these products.
Among the features that would seem ripe for application to the Evie Ring is the capacity to convert raw health metrics into actionable advice. Anyone who has had to comb through their own skin response graphs and sleep efficiency reports and figure out what it all means would profit from the ring’s being able to offer clear conclusions and summaries. It could become more than just a vessel of health information and an interface to interpret it; it could become a tool for making health decisions.
Whether the smart-ring market continues to grow based around the Evie Ring or takes a different route will depend on whether the trend for connected jewellery of the past three years continues. But with a year of strong sales both in designer version and a more accessible second-wave model, the Evie Ring appears to be among the frontrunners in wearable technology that’s not just making tech for women, but doing it with style, in a way that speaks to women’s lives.
Its distinctive approach to women’s health – highlighted by the broad array of symptoms and moods that the Evie ring explores – exemplifies the direction forward for wearable wellness tech. This isn’t a perfect device by any stretch, with its short battery life being the most obvious drawback. Secondary concerns include the lack of depth to health insights and the Android-only mobile app (iOS will arrive later in 2017). Even so, standout features such as its low price and the dazzling array of styles make the Evie Ring a great option for those just starting their smart wellness adventure.
And it’s a reminder that, as wearable tech evolves, we need devices that monitor our health – and do so with flair and sensitivity to our preferences. It hints at a future in which wearables become as much about personal style as they are about giving us information about our health; it’s certainly a smart competitor in the smart ring market.
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