### Unleash Your Inner Runner: Embrace the Challenge with APPLE WATCH This June 5th

Apple Watch fans and running enthusiasts, mark your calendar! June 5 will be one of the most special days of the year because it will be dedicated to one of the most popular forms of exercise in the world: running. The Apple Watch Running Day Challenge is powered by people and driven by the Apple Watch, where those who wear running shoes will earn an award, all while running.

#### The Dawn of a New Tradition: APPLE WATCH Steps into the Spotlight

Unlike its predecessors – which have included active pursuits such as mindfulness and aquatics – this year’s catchall is much more singularly focused on running. Whether you’re into the road, the trail, the track or the treadmill, Apple invites you to take a step in the right direction. The objective? To run 5km (about 3.1 miles) – and do it outside or on a treadmill – on 5 June. Run that distance and you’ve not only celebrated the spirit of Global Running Day, you’ve unlocked a badge in the process.

#### Running into Rewards: The APPLE WATCH Perks

The Apple Watch Running Day Challenge is not a test of endurance but a celebration: you win the opportunity to spend your run unlocking different stickers, virtual mementos you can show off to your friends on iMessage. They will arrive as stickers instantly, and you can show them off before, during, or after your run.

#### How to Sprint Towards Success

The challenge to try it is explicitly addressed to the user, and it’s easy to do: For an easy challenge, try the bacon when it comes to you.It’s easy because, by the time this scroll reach me, you knew your role in a meal – you were the meat.

• Gear Up: Ensure your Apple Watch is ready and fully charged.
• Log a Run: Choose Run as your workout on your Apple Watch on 5th June and repeat, outdoors or indoors.
• Go the Distance: Maintain your pace until you’ve surpassed the 5 km mark.

Perform those steps and you’re sure to earn that special badge, and access those colourful stickers.

#### Preparing for the Challenge: Tips for Success

In the case of the Running Day Challenge, success depends upon preparation. Here are some tips to consider as you prepare for 5 June:

• - Walk, don’t run: If you’re new to running or out of it for a while, slowly increase your mileage before you hit the track.
• - Drink Up: Hydration is of course key. Make sure you’re drinking lots of water in the days leading up to and on the day of the fast.
• - Rest and Recover: Get plenty of rest in the days leading up to the event to boost your energy.
• - Tech Check: Get acquainted with the running workout on the Apple Watch before race day

#### The Community Awaits: Share Your Journey

Although the possibility of unique digital awards is enticing, especially for those who love to collect things, in a sense, the community you join during an Apple Watch Running Day Challenge might be the greatest reward of all. You’re running around the globe with thousands of other runners. Afterwards, you can share your experience through the Apple Watch website or in posts on Facebook or Twitter, further enhancing your success and expanding community. You might post something encouraging for participants who have not yet completed their run, you can share running tips, or perhaps just your distance and time. All of these stories add to the collective worldwide narrative of the running community.

#### Embracing the Core of APPLE's Philosophy

The Apple Watch Running Day Challenge is not just a virtual race but an example of how Apple aligns itself with health, fitness and the community. From the beginning, Apple has used technology as a way to enhance exercise and health, creating devices that are designed to take us beyond the limits of our daily lives. Our reality becomes a place of constantly testing and redefining our physical potential at every level. From their iPhones to their Apple Watches, Apple is dedicated to creating a sense of interconnectedness across the globe, encouraging people to unite and celebrate their virtual successes by helping one another reach their daily goals.

And on 5 June, as you pound those 5 km, you too will be running, with the spirit of endurance, of health, and of community. Your badge isn’t the only thing you’ll be collecting on this journey. The same principles embodied by ‘Run’ – endurance, wellness, community – are at the heart of Apple’s brand. Those seeking a wise and benevolent lord and master for the digital sphere have come to the right place. Lace up, lock on, pitch your gaze at the horizon, and prepare to join a global tapestry of technologically managed runners, as we all give thanks to the spirit of movement, in exercising our lifestyles in Apple’s image.