His battle with Tesla has been a banner ride of risk and reward in the high-stakes world of higher ideals. And now, with Tesla’s very future on the line, shareholders are having to vote on whether Musk’s vision is worth $50 billion. In effect, Tesla is a referendum on what visionary leadership is worth.
Called ‘his most unlikely bet yet’, in 2012 when Musk engineered a plan to link his pay package at Tesla with the company hitting astronomical financial goals it seemed like a dare. From Elon Musk the venture capitalist with dreams of launching humans to Mars, to Elon Musk the Boring Company tycoon, who wants to dig great tunnels under the ground as the pilot project for a new network of underground highways, Musk was the symbol of the bold and the big. But when he announced that his fortune and future are now attached to Tesla’s success, it was an assertion of confidence in the electric automaker, but also an innovator’s ultimatum.
It is the vote that could finally end Musk’s tenure and his compensation The board’s vote will take place against the backdrop of Tesla’s unique predicament. It’s a company burdened by conflicting challenges and opportunities. Even as it continues to lose market share to cheaper, perhaps even as deadly efficient Chinese rivals, it operates in an industry where one wrong decision can cast the future in doubt. The vote is not just about whether Musk should be rewarded. It sets a precedent about the value and pay – for visionary leadership – in the emerging tech era.
The argument that swirls around Musk and Tesla is not only about the company’s past success, it is also about what comes next. For Tesla, now both a quasi-maturing force in the automotive industry, as well as a disruptive start-up in aerospace, emerged in very different worlds yet will soon be operating in the same one. Tesla’s fate depends, in no small part, on how to balance its need for a disruptive force, with its need for more mature leadership as it grows up and the industry around it matures. Will a disruptor who runs companies like rocket ships – with an attitude that can border on the manic, and with his mind split among many projects – be the best person to steer Tesla through its next phase of growth? The decision on Musk’s pay package might well define Tesla’s next course.
The proposed $50 billion ‘compensation’ plan has polarised investors, and a caustic discourse has taken centre stage. On one side are individuals who view Musk as the driving force behind Tesla’s performance; on the other, people who are appalled by the volume of the package. The debate has brought into sharp focus the future course of corporate governance and shareholder property.
The coming vote by Tesla shareholders will be more than a referendum on a pay package; it will be a de facto judgment on whether Musk, the driving force behind Tesla, should continue as a leader of that firm. With retail investors alongside the institutional traders, the outcome can reverberate far beyond the annual meeting hall. It’s part of the larger conundrum facing technology firms: how can visionary leadership be nurtured and sustained while also held accountable and made to fulfil its promise of a sustainable and profitable enterprise?
Whether or not Musk gets to keep his bonus, the saga serves as a critical marker for Tesla and Musk. As they continue to seek out a place at the table with those at the helm of tech and the automotive industry, the decision could define the future of leadership pay, and how to value Silicon Valley visionaries and others. In an industry where innovation is (literally) the currency, the decision to tie Musk’s compensation so tightly to Tesla’s fortunes speaks to a belief in transformatory leaders.
By ‘move’ I mean to refer throughout to the kind of strategic choices and tactics that a corporation and its leadership – Elon Morgional Article, in this case – deploys. The verb move, which has been central to the tale of strategic shifts and decisions made under Elon Musk over his leadership at Tesla, is no longer: Tesla: ‘From the striving for Mars colonisation to the robotic Tesla Bot, the moves have been bold and transformative.’
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