As compensation schemes go, few in corporate life are as absorbing or as controversial as the pay package that the electric vehicle giant, Tesla, gave its boss, Elon Musk. And as shareholders just approved that deal, it’s worth taking a closer look at what it meant for Tesla, the business, and what it means for Musk, and the perception of his tenure.
The big kahuna as far as these deals go is Elon Musk’s $48 billion ‘special compensation’ deal with Tesla. Having been struck down by a Delaware court in a previous iteration, Tesla’s shareholders have signed off on another version of the plan – a bold statement of their faith in Musk’s leadership. Not only does this concept set the stage for riveting drama in the appellate courts, it offers a compelling opportunity to consider just what shareholders are and what they should be.
The compensation package, valued at $56 billion in 2018, was described by Delaware’s Chancery Court Judge Kathaleen McCormick as a ‘stunning’ or ‘astonishing’ sum. Musk, ever-belligerent, crowed to his 84 million Twitter followers that he’d move Tesla’s incorporation to Texas if the shareholders didn’t back him (they did, in a non-binding vote last week). That vote doesn’t overturn the judge’s ruling but is a critical move in Musk’s corner. Tesla is gearing up for a big fight.
But what was unique about the move – a lopsided shareholder approval of a pay package – was how it sent a powerful signal of support for Musk’s stewardship of Tesla, a company where CEO pay is often criticised. In a world where more and more shareholders voice concerns over large CEO pay packages, the fact that shareholders were willing to bet big on Musk speaks to a larger belief in his ability to guide Tesla to new heights.
Tesla’s pay package also gives us hints about how executive compensation has changed. The fact that the vast majority of Musk’s package consists of stock options that he must hold for five years amounts to setting up a unique model in which Tesla’s leadership success is dependent upon long-term shareholder value. If this approach works at Tesla, it could encourage reformers to ask other corporations to stop paying their top executives as if they were merely helping themselves to the hidden profits of corporate insiders, and start motivating them to behave like long-term value creators for all.
Musk’s reaction to the shareholder vote is as revealing as the approval itself. Asserting his commitment to Tesla: ‘I am not compensated with stock options; I put my own wealth at risk by investing in Tesla, and I have now personally received significantly lower than the median compensation of any employee at Tesla’ – Musk shifted the emphasis away from the money he will earn. Instead, he positioned his investment in Tesla stock at the centre of his leadership style and the wealth-generation opportunities the company can offer.
The centrepiece of that saga is the ‘move’ – both in the literal sense of Musk threatening to shift Tesla’s state of incorporation, and in the tactical sense of navigating this terrain of corporate governance and executive compensation. This move has implications for not only Tesla and its future but also for the wider automotive industry as well as broader executive pay norms.
That vote reflects investors’ desire to ensure Musk stays at the helm of a company juggling the challenges of extreme automotive innovation. Sure, Musk probably isn’t going anywhere, but the vast payout demonstrates the extent to which Tesla’s board of directors and its shareholders are willing to bet not only Tesla’s future but also their substantial investment on the electric vehicle guru’s success.
Tesla’s decision to set this precedent by placing its bet on Musk with its landmark pay package now sets the bar for other companies to re-evaluate the way they motivate and reward their officers and executive management teams – and to potentially work towards more long-term, performance-based incentive and compensation arrangements.
Elon Musk’s pay package – and the shareholder vote that approved it – is more than a deal. It is a strategic manoeuvre that could fundamentally change the dynamic between a company’s visionaries and its investors. As Tesla moves ahead – juggling legal challenges and cashing in on the Musk belief shared by many of its shareholders – the business world will be watching, and the end result just might be to remove some of the weighty star-dust surrounding the compensation of visionary leaders, shifting the massive sums towards something more concrete: real results, over time.
As used here, ‘move’ signifies a literal as well as figurative shift – and whether it is about Tesla’s incorporation potentially moving out of the state of Delaware, or Elon Musk’s decisions and shareholder backing leading to his compensation package, ‘move’ represents the dynamic nature of things like corporate governance, litigation and executive incentivisation within the contemporary corporate landscape. As the drama between Tesla and Elon Musk continues to unfold, ‘move’ will remain an apt and significant concept – signifying both challenge and opportunity, and framing the necessary struggle for innovation and corporate leadership excellence.
© 2024 UC Technology Inc . All Rights Reserved.