At a time when our lives are permeated by technology, Dyson has once again raised the bar, reinventing the way we clean with the launch of its first dedicated wet floor cleaner, the Dyson WashG1, which combines the power of dynamic Dyson technology with innate cleaning simplicity to remove even the toughest of spills and debris from our floors.
Designed with the technical precision and ingenuity that you’d expect of a Dyson product, the WashG1 is something other than a traditional home appliance. The WashG1 is a new kind of floor care: capable of cleaning wet and dry debris at the same time, its form is driven by the demands of the hard floors it’s designed to care for, in any location.
Its beating heart is a tough one-litre tank of clean water, while its extraction and absorption computing technologies can clean an area of up to 290 square metres. This means the Dyson WashG1 can siphon, sort and sponge away debris simultaneously, meaning your clean is cleaner, and it takes much less hard work to do it.
Like Dyson’s vacuums, the WashG1 is the manifestation of an ethic of floor sanitation, demonstrating how an everyday object can become part of a constant call to clean, and a testament to the deficiency of ordinary ways of keeping things clean. ‘We saw a desire to improve upon … the way floors were wet mopped,’ says Charlie Park, Dyson Home’s Vice President of New Product Development. ‘We were looking at the current ways of doing it and realising how inefficient they were. We felt it was a space we could innovate and make cleaning easier.’ Until now, the prevailing methods for cleaning floors were unlovely but effective: water was applied, abrasive substances scrubbed across the surface, and then the water was mopped up. Dyson’s engineers had to contend with a system in which any manufacturing defects could become visible.
The Dyson WashG1 has a pair of counter-rotating microfibre filament rollers that absorb spills, with a pulse-modulated pump spraying water onto the rollers to optimise moisture so as to better absorb spills – and so on. And Dyson’s cycle of elders spreading the story has come full circle.
The WashG1 also features edge-to-edge cleaning, with the proprietary positioning of rollers and its dual motors aiding along edges and into corners, while borrowing the technology from the Dyson Omni Glide brings balance and movement under furniture, too.
Dyson has considered ease of maintenance in the WashG1’s design. Its two reservoirs have large openings that allow simple cleaning and maintenance, while two knobs allow the user to change the amount of moisture required to suit the composition of the dust and the flooring, optimising the flexibility and user-friendliness of the device.
Preregister for only $999, it promises to take the hard work out of floor-washing: every first ten purchases through Dyson Direct will receive an additional set of rollers. Go to the Dyson site now to get the Dyson WashG1.
The use of ‘edge’ in the ad is a double entendre. It not only conveys the sense in which the Dyson WashG1 can clean up to the edges of a room, but also its technological and design edge over the competition. In this way, the copy underscores the superiority of the WashG1 in terms of efficiency in floor cleaning. It reinforces the trend in Dyson’s manifesto to push the envelope in home appliance innovation.
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And we have the Dyson WashG1 to prove it. Dyson has achieved the innovation of everyday life. A step up from a bucket and sponge, this gadget provides super-efficient cleaning with superior results.
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