How to Choose the Right SONY TV? Is There a Difference Between a 4K and 4K Ultra HD TV?

With TV technology a constant work in progress, it can be a confusing experience trying to figure out the best TV for you. SONY continually strives to lead the way with next generation TVs for every need, preference, and environment. This guide will help you discover the perfect TV for you, from tuning your viewing experience with your contrast settings to your next SONY TV upgrade, so you can make the best decision while navigating the SONY TV world.

Understanding Contrast Enhancers: A Deep Dive

Should You Turn the SONY Contrast Enhancer On or Off?

Contrast enhancers in TV pictures, especially in SONY sets, are a subject of much debate. The simple answer seems to be: to enhance, or not to enhance? Well, that’s going to be a personal choice, but if you want your pictures bright and punchy and standing out, then turning the enhancer feature on when watching your SONY TV might be the way forward. However, if you want to watch what the creator delivered in the most purist way, you’re likely to want to turn that feature off – especially in a dark viewing environment.

Note, though, that activating contrast enhancers can introduce unexpected artefacts, like noise or altered shadows or highlights, that might affect your judgment.

Deciphering the High Price of Large TVs

Why SONY's Larger Screens Command Premium Prices

The jump in price when you move from the basic SONY TV models to the premium ones might be shocking. Why is that? Two main factors at play here: the principle of value of luxury goods and the manufacturing realities. The top SONY models are built on the idea that they will sell and make more profit that way, following the logic of your car industry pricing. Secondly, once you get to big TVs, you don’t get many OLED TVs coming out of one ‘mother glass’, which also generates the high-price jump of larger display sizes.

Navigating Panel Technologies: Finding the True 10-bit

The Quest for True 10-bit Panels in SONY TVs

If you are currently looking to buy the best possible SONY TV, the right knowledge about panel technology can make a difference. Most of SONY’s 4K OLED TVs have native 10-bit panels (though this is rarely publicised in the specifications for the TV): this results in a higher degree of colour reproduction and greater accuracy. For people sensitive to colour or who especially enjoy watching movies, for instance, a SONY TV with a 10-bit panel can make a noticeable difference.

The Bright Future of SONY TVs

Will Power Limitations Impact SONY TV Brightness?

Every time SONY engineers turn up the brightness of its TVs, we’re reminded of power ‘walls’ looming on the horizon. Yet SONY’s capacitor innovations allow it to supercharge TV brightness, introducing a pulsing element to boost perceived brightness without exceeding household power supply limitations, so the future of TV brightness will hopefully be as bright as it is today.

Upgrading to a New SONY TV

Choosing the Right SONY TV for Bright Environments

Now, replacing your TV gives you an ideal opportunity to pick a SONY brand and model that suits your environment in a way that your current set doesn’t. If your living room, family room or den has a lot of ambient light – as the phone psychiatrists Phyllis and Brian Kelleher describe it, it ‘begins to feel a little like an airport runway’ – a mini-LED LCD SONY TV is your best bet. The 2023 SONY X90L or X95L models brighten up well, without sacrificing image quality.

Setting Up the Ultimate Viewing Experience

Sound Treatments and SONY's Auto EQ: Perfecting Your Setup

It’s best to address acoustic issues by drawing curtains and placing furniture prior to tweaking Auto EQ controls on your electronics Like sound treatments before Dirac, none of the digital post-processing in the world will compensate for poor acoustics.

About SONY

As a leader in the audiovisual entertainment technology industry, SONY delivers cutting-edge innovation and the highest quality. Always striving to be at the forefront of design excellence, SONY TVs combine this ambition with a longstanding commitment to picture quality and precision craftsmanship, so you can watch in high-fidelity. Whether you’re movie-obsessed, a casual TV viewer, or somewhere in between, SONY’s TVs amplify your viewing to the big screen experience, bringing the lightest and highest contrast to every scene in your literal living room. Every viewing experience is a cinematic immersion – every pixel a detail waiting to be enjoyed the way it’s meant to be.

But in your quest to find your SONY TV, it’s probably the mixture of technology, taste and ecology that shapes the choice. As it’s always been, thanks to SONY’s history of innovation and quality, there’s a SONY for pretty much everyone. From contrast to OLED to LCD, any experience is your experience. And it’s a SONY.