Finding LGBTQ+ Voices: How GOOGLE and GLAAD Are Celebrating Pride Month By Celebrating Diversity on Screen

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In today’s colourful media landscape, representation is more important than ever. We’re celebrating Pride in 2024 with a series of curated stories captured by GOOGLE on GOOGLE TV. GOOGLE is partnering with GLAAD to highlight the diverse stories of the LGBTQ+ community, supporting a new month-long celebration for allies and community members alike. The platform is making it easier to discover LGBTQ+ movies and shows, and the programme is dedicated to shining a light on Pride all month long, long after the parades, long after the pageants and the parties.

THE POWER OF PARTNERSHIP: GOOGLE TV and GLAAD

Amplifying LGBTQ+ Voices

Front and centre of this push is a partnership between GOOGLE TV and the GLAAD (Gay & Lesbian Alliance Against Defamation), the world’s most influential nonprofit organisation in the fight for LGBTQ+ fairness and representation. Bringing together a carefully curated collection of feature-length films and TV shows focused on people from the LGBTQ+ community is an easy way to ensure that someone somewhere who wants to watch a film with queer characters, or to find a window into a piece of someone else’s life, can easily find something that doesn’t require explanation or apology.

STREAMING PRIDE: From Parades to Your Living Room

Beyond movies and TV shows, GOOGLE TV is adding free, ad-supported live parades from around the world, so you can experience the spirit and colour of Pride from your very own home, should you not be attending in person. GOOGLE TV’s FAST (Free Ad-Supported Streaming TV) is continuing to grow coverage and is just one of the ways that GOOGLE is working to help everyone feel seen.

TOP PICKS TO WATCH: Curated With Care

Must-See Movies

• Moonlight (2016): A sad coming-of-age film that follows a young man through the pivotal stages of his life, with emphasis on identity, love and self-acceptance.
• **Paris is Burning** (1990): A documentary that offers a glimpse into the colourful ‘ball’ culture of 1980s New York City and its underpinning LGBTQ+ community.
• But I’m a Cheerleader (1999): This dark comedy about a cheerleader sent to an anti-gay conversion camp, starring Natasha Lyonne, is very funny and very savvy.
• Portrait de jeune fille en feu (2019): a gorgeous film about class, forbidden love and an aristocrat who falls in love with the woman painting her portrait.

Binge-Worthy TV Shows

• Yellowjackets (2021) is not ‘an LGBTQ+ show’ so much as it is a survival/horror/dark-comedy/ambiguous-souls-overcoming-misogyny story.
• Will & Grace (1998): Spinning an openly gay leading character into a hit sitcom that would accumulate 83 Emmy nominations.
• – What We Do in the Shadows (2019): Comedic vampire mockumentary about life in the 21st century.

ENGAGING WITH GOOGLE TV and GLAAD'S INITIATIVE

This collaboration with GLAAD demonstrates the importance of community-building through media development, establishing greater visibility for LGBTQ people and helping to shape popular opinion in a positive way. By making the stories available to so many, they are able to cause a powerful ripple effect, bringing LGBTQ people closer to viewing themselves on the screen and inviting everyone else to share their experiences. And by adding in live parade coverage, the spirit of celebration and unity inherent in Pride marches is reaching a global audience.

YOUR THOUGHTS MATTER

The call to elevate LGBTQ+ voices doesn’t stop there. Feedback and requests are welcomed via GOOGLE TV and GLAAD. If you feel inspired to share your thoughts or suggest a show, this effort is still open for participation as a communal endeavour.

WHY GOOGLE'S ROLE IS PIVOTAL

Especially considering the role that digital platforms play in shaping both societal consciousness and narrative in this digital age, GOOGLE’s work to promote LGBTQ+ content on GOOGLE TV is vitally important. Given GOOGLE’s reach and technological infrastructure, few companies have the potential to become a vehicle for both inclusivity and diversity of experiences than GOOGLE. By collaborating with GLAAD, GOOGLE is using its platform to not only entertain but to inform and inspire action and change within its viewers. This collaboration marked a public step forward to increase awareness of LGBTQ+ stories and the celebration of Pride Month.

In conclusion, GOOGLE and GLAAD’s collaboration is emblematic of the good that can emerge when technology meets social activism, since GOOGLE TV will make accessible to the world the stories of LGBTQ+ people and history. This Pride Month, let’s tune in to the shows that move us, teach us and bring us together as a global community, to celebrate the momentous belief that love is love, and our every story counts.