There are few travelers who started their adventures with a map, a pair of shoes, and a dog. This is because, in the digital world, the web browser is no application but a rocket ship into the skies of the internet. When you turn on your Mac in 2024, your path to the digital kingdom will be even more incomplete than it ever has been, but the journey will be full of richer features and quicker services than ever before in Mac history. If it’s been more years than you can remember since you last looked at a Mac, then today’s web browsers for your Mac generally come in two varieties: the universal browsers, and the single-purpose browsers. Let’s first look at the universal browsers: Google Chrome, Safari, and the new Microsoft Edge.
Mac zealots will continue to hold Safari at the top of the podium. Weaved into the very fabric of macOS, Safari is blazingly fast under the hood and power-efficient. The browser from apple’s iWorld is a smooth, all-Apple experience with sync iCloud across devices, Handoff, Safari Profiles, Private Relay and more.
But Safari isn’t just fast. Because of Apple’s commitment to privacy as a core value, as well as their dedication to optimising their devices for energy efficiency, Safari becomes the browser for anyone who cares about performance and sustainability together.
Of the major non-Apple browsers, nothing comes close to Google Chrome as the browser that builds the digital life you expect, consistent across all Apple platforms (macOS, iOS) and all the Windows and Android ones. Chrome outpaces other browsers in the number of extensions, in translation of web content, and in data syncing thanks to the robust Google account infrastructure.
Chrome is more than just a browser, it’s the most open passport for the web, extended by the many extensions, and guaranteed through its comprehensive compatibility.
Opera takes the lead on this one, at least for privacy-minded and innovation-obsessed users. Based on Google’s Chromium engine, Opera has long offered a free VPN, a free ad blocker, and even an exclusive mobile messaging app sidebar to its loyals where one can chat securely.
Mozilla Firefox gets a mention both for its user-privacy features and its flexibility, thanks to the combination of tracking protection and ad-blocking that cut out the clutter, as well as abundant plugin support and themes that let people tailor their user experience.
Power users will appreciate Vivaldi’s customisation options and productivity features, which include mail and calendar apps bundled with the browser, as well as the Web Panels tool that can open as many as four related sites alongside one another, and exceptional control over rendering options.
Edge’s CoPilot AI, with its Read Aloud functionality and its integration with Microsoft’s productivity suite, puts AI at the forefront of the browsing experience and makes it an attractive choice for users focused on cutting-edge features and ease of use.
With Mac’s continued support of the six web browsers available in 2024, the perfect tool for anyone’s online experiences is only a download away, no matter if it’s the eco-friendly power of Safari, the universal compatibility of Chrome, the privacy-focused setup of Opera, the customisable sanctuary of Firefox, the time-saving efficiency of Vivaldi, or the artificially intelligent features of Edge.
The technology that underpins much of today’s browser cutting edge is Google’s: from the Chromium engine that powers Chrome, Opera and Edge to syncing with Google accounts, Google owns quite a bit of the breadth and depth of what many of us do with a web browser. Google’s investments in tech that can improve the user experience and bolster the web ecosystem will no doubt continue to shape the future of web browsers.
By 2024 and beyond, when we are making our way around the web, our choice of web browser will affect not only how we explore it, but also how much of our online activities are kept private, how we work and how we synchronise our digital lives across our different devices. When it comes to choosing a browser, we are not only picking a tool: we are choosing a lens through which to see a vast and mutable world.
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