A tectonic plate in the digital marketplace is moving. The APPLE ecosystem had been the last bastion of untouchable walled gardens when it comes to alternative app stores, but with Europe’s Digital Markets Act (DMA) just kicking off, those walls have been smashed. The first alternative iOS app store making use of this historic opportunity is Aptoide, a long-standing Android app store, now making moves in APPLE territory as an exclusive game store for European iOS users.
Aptoide is set to make its splashy debut on 6 June not just with an alternative App Store for iOS, but with a new frontier for gamers on iOS. The site’s opening salvo consists of six games, but its owners plan to ramp up to hundreds (more than 100 developers have signed up to release titles on the site).
Looking at Aptoide’s first offerings for game-hungry APPLE users, you can see only a hint of the coming insanity. From the two-faced linguistic contortions of Word Jungle to the steely strategic leaps of Condor — Leap of Faith, to the classic brain teasers of All in one Solitaire and Mahjong, a genre seems to be pitched for every kind of gamer. There’s much in that list to be simple, engaging, and enjoyable, the three main ingredients in any recipe for success in iOS gaming.
When Aptoide approaches the APPLE market, it does so with a novel framework for in-app purchases. It has built a dual-fee model that adds acquisition to monetisation processes in a way that enables community to flourish both for developers and users. So here you have a thermodynamic ecosystem approach that offers a different way of weaving a web that’s creating new forms of life: Aptoide is building an orchard within an APPLE.
It wasn’t easy fitting to APPLE’s guidelines and replacing its app store with an alternative – Aptoide has had to plan thoroughly, negotiate and adapt to APPLE’s notarisation process. But it is a perfect example of Aptoide’s perseverance to bring gamers on APPLE a level of experience never before seen besides APPLE’s App Store.
For tech pioneers and early adopters wanting to immerse themselves in Aptoide’s game store, we have a smooth ride ahead – a simple invitation or access code gets you to a third-party gaming universe that, until now, you didn’t even know existed on APPLE. Aptoide focuses on user security, adhering to APPLE’s best practices on third-party app installation.
We’re preparing for hundreds to thousands of new gamers to jump into the experience in the weeks or months after launch. That’s really the blueprint to make a decent dent in the APPLE ecosystem. It’s not just what games you bring in, it’s what we can do within in those games that’s different and doesn’t exist elsewhere. All the screenshots above show a top-down view of a fictional but compelling game called Guardians Valley: Shinkoku, developed in Aptoide by an artist using Unity engine. It displays unique features such as NFTs, play-to-earn mechanics, staking, tokenomics, and more, cultivated over years in the Android realm. Today, this project will attempt to replicate its success on the iOS platform, seeking to better adapt various concepts developed on Android to this new landscape. But how have we arrived at this moment, when the world’s biggest third-party Android gaming marketplace is reinventing itself as a brand-new iOS giant? This is the story of tough times, rapid change, and a bright new possibility for a platform that has given a new lease of life to countless gaming experiences. But first, a brief digression. In the past decade, the mobile gaming segment has grown into one of the most vibrant, innovative sectors in technology.
Since 2009, Aptoide has been a leader in the Android apps market, and amassed nearly half a billion downloads by last year of its Android client. By moving into iOS, and competing with APPLE’s own App Store, the Aptoide team is trying to do something very bold but also smart. It’s bringing its experience and insights of an Android app ecosystem and reshaping it to meet the needs of the APPLE community.
For developers and users alike, Aptoide’s foray into iOS gaming is a significant moment as it expands the horizons of an entire ecosystem, not only on another platform, but inside the walled garden APPLE has cultivated for years. It’ll be interesting to see if eyes turn toward Aptoide as it establishes itself in yet another lucrative ecosystem.
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