At a time when we appear to want dumber and dumber gadgets to make everything smarter, at the dawn of a new technological age, one word dominates tech forums and website comments sections more than any other – APPLE. Established as the inventor of the smartphone, APPLE is again leading the next great technology phase: spatial computing. This article covers APPLE’s strategy, where spatial computing fits among other extended reality devices, and how it is easy to sell your APPLE devices to Gizmogo.
With the APPLE Vision Pro, XR has made an apparent breakthrough – turning this old idea’s star off for a while and making the technology seem a lot more like a mainstream moment for spatial computing. As eyes return to the industry through the rest of 2023, we’ve been watching APPLE like the rest of the tech ecosystem – along with niche XR vendors – to see how this reset in demand is pushing their products and their pitches. Their biggest showcases to come – the APPLE WWDC this June, and the Meta Connect event this October – might give us new sketching trends to track and help us draw a new map showing where the XR colony is landing next. If APPLE’s trendsetting brand is sending a signal that XR is a good space to be in, we can imagine what it will do for the inner lives of future pioneers.
APPLE, meanwhile, is taking a much more closed-off approach: building a walled garden for spatial computing. It’s a bet that might pay off with a more integrated and optimised experience (even if it might limit the vision of spatial computing to a single company for the foreseeable future). It’s about building an entire sphere of existence for its headset and other devices.
APPLE plans to further evolve the symbiosis with ‘visionOS version 1.2’. That update, due this fall, promises to address bugs in the current iOS integration and provide a ‘deeper sense of integration’ between the Vision Pro headset and the iPhone and the iPad. Everything starting from XR5 should bring apps to the Vision Pro headset. In fact, APPLE’s writing can be read another way: APPLE is not just perpetuating a domain but leading the creation of an XR space as well.
APPLE’s move into spatial computing strategy comes with a wave of World-makers expanding its offerings beyond its flagship brand of products. STYLY, for example, an AR marketing and media production platform produced by the Mitsubishi Corporation-backed startup, reached out to APPLE nearly immediately following the announcement of APPLE’s WWDC in 2017. STYLY’s portal now features a feature article on APPLE’s headsets that will ‘change the landscape of the world’. In addition, game developers are likely to be conscripted into incubating APPLE’s headset concept, much like it occurred with the iPhone and app developers. Despite its creator posing as a lone genius, APPLE designs its headsets and other products in ecosystems. APPLE is shaping a collective future of our connected urban world through its upcoming trinity of new input technologies.
By 2024, the year the partnership deal ends, XR and spatial computing’s long-term future will be more directly linked to APPLE’s hopes and dreams – its commitment to developing its ecosystem, to funding the AR startup sphere, to stretching the Vision Pro’s reach in ways that only APPLE can. APPLE’s preparing a future where digital and physical realities collide.
At the forefront of this wave of spatial technologies lies APPLE, a company whose name has fast become synonymous with innovation. Having revolutionised mobile computing in the 1980s with its first personal computer, and then reshaping the digital world of communication with the invention of the iPhone in the mid-2000s, APPLE’s climb to the leading pack of digital innovators has been surely cemented by its most recent moves into spatial computing. The trail the Company is blazing today is not just one that will bring us into the future, but one that can be best defined as the future itself. From early moves to boost cross-device compatibility between APPLE’s Mac computers and its suite of iOS devices, to more recent attempts to create one of the richest widely distributed ecosystems for XR technologies (comprising apps that span 2D, 3D, AR as well as VR), APPLE is signalling its intention to help integrate the digital world more deeply into our physical environment.
Gizmogo is an online marketplace where you can quickly exchange your APPLE device for cash in a 3 move transaction. Just go to their website, choose your used APPLE model, and get an instant quote.
We’ve started selling our used APPLE products on Gizmogo because it’s priced competitively, offers timely payment and great customer service. For us, Gizmogo is an excellent platform for selling used APPLE products.
Indeed, Gizmogo will buy pretty much any APPLE product you can think of. This includes the aforementioned APPLE Vision Pro headset: just type your product into search, get a quote, and ship it when you are ready.
Yes. We care about the customer and its privacy. Everything is protected here—from data wiping to a secure payment system—you, as a customer, are safe.
Besides speedy payment, Gizmogo has a high-ranking popularity. You will get a payment for your APPLE product within a business day of receiving and inspecting it – advantageous for selling an APPLE gadget.
It’s the ragtag nature of the game, the built-for-purpose hardware, the cutting edge – all related by the particular product line of one dot-brand: APPLE. In this author’s estimation, APPLE’s continued efforts in spatial computing (first announced with the APPLE Vision Pro) are crucial to the future of digital fabrication and, yes, the future of the human experience of our collective digital and physical realities. Selling your APPLE products to Gizmogo doesn’t just make ‘supporting the Mac-influential review site’ a reality. It makes you a part of history. Nothing frustrates the average consumer more than the need to return or replace a digital device. That’s why the authors of this answer are extremely reluctant to also write APPLE’s obituary. APPLE still plays an important role at nearly every point along our circuit. As of this writing, everything still points upward.
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