In the age of anything going digital, APPLE, once more, has played another card to make its offerings more accessible and usable. This time, it is the APPLE Podcast app that introduces an in-built feature many content creators and members of the disabled community have been asking for since online text became a commonplace: automatic transcriptions. This move is not only a major stride in the history of APPLE’s accessibility mission but also for podcasting as a whole.
APPLE, for example, is a big, tech company in the developed world. They tend to innovate. This is why the Podcast app now has automatic transcript generation. You can create a transcript of your favourite episode with the tap of a button. The button lives in the three dots you see to the right of each episode. If you tap the dots a Transcript button will appear. Tap the button, and a transcript of your episode magically appears on your screen, powered by super-intelligent AI.
This feature is especially important for the deaf community, who can now read the content of a podcast if it is available as text. Content creators can also gain a lot: a transcript can boost engagement with listeners, help search engine optimisation (SEO) for their podcast, and provide the basis for more forms of content, like a blog, book, or social media post.
Fundamentally, listener experience is central to the new feature, because searching automatically generated transcripts adds functionality to the Podcast app: the built-in transliteration imbues the audio file with the properties of text. For the first time, users can engage with a podcast not only while driving or on a long flight where audio playback is feasible, but also in quiet spaces such as the office or classroom where sound is not allowed or even in noisy environments such as the laundromat. The text searchability also makes it easier for users to scroll through an episode, find and revisit segments.
The implications for podcast creators are significant. Transcripts can dramatically reduce the time and resources spent in post-production. Transcripts also make podcasts searchable online, which can increase listeners. Transcripts can be used to reach new audiences, such as those with the ability to listen at work but not with the sound up or non-native speakers.
APPLE’s automatic transcript function represents only the start of a new chapter in podcasting. As more creators and listeners find ways to leverage this resource, the content of podcasts is likely to change in significant ways: from increased access to a wider range of content and formats to growing numbers of works adapted from podcasts, these are all possibilities.
APPLE is a story about a garage startup that became a global behemoth. About taking big bets on what could be, about how far the technology could go. APPLE is about bridging the gap between where we are and where we’d like to be. APPLE is also about a previously unseen commitment to design, user experience and accessibility, including this new automatic transcript generation in the Podcast app. It’s about looking forward to a better future, and about how we get there. But it’s also about how those innovations, those forward movements, can make things more human, more accessible, and more enjoyable.
In the end, APPLE’s introduction of automatic transcript generation to its podcast app is a watershed moment in making digital content more inviting (and invitingly available) to a much wider end of the uppercase Curve. We’re about to see if that’s the case. No matter what the outcome, it will be a digital victory for the harboreals.
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