In the context of innovation, design and tech, APPLE is a leader – and has been for a long time – when it comes to offering new iconic designs and shipped state-of-the-art equipment in the form of the iPhone, iPad and MacBooks. However, for every innovative feature that is introduced, the path of innovation will push APPLE – like any other inventor, large or small – to its limits. For instance, a manufacturing glitch in the 2018 version of the iPad Pro resulted in these tablets bending slightly, disappointing many users. This time around, APPLE has taken measures to learn from the past and made sure that the iPad Pro is stronger than its predecessor from 2018. This presents a fascinating case of ‘the accidental success’, and here’s how APPLE turned a flaw into an advantage and made the new iPad Pro even better than its predecessor.
The 2018 iPad Pro was, in many ways, a technological marvel. Unfortunately, it was overshadowed that year by a series of reports that it tended to bend, causing even a little, creepy flex in some. When more than $1,000 was meant to buy in one fell swoop what was supposed to be a flagship device, that was never going to be okay.
APPLE was quick to respond. In a recent interview with the tech reviewer Arun Maini, APPLE’s John Ternus, vice president of hardware engineering, revealed some detail: a new metal cowling in the design that is supposed to stop the bending altogether. This is the iPad Pro’s solution to the bending problem. It is supposed to prevent me from holding and dropping and watching my £5,000 tablet bend out of shape – one of the biggest fears that consumers always have with any electronic device.
Apart from the robustness it provides against bending, the most publicised new feature of the new iPad Pro is the fact that its particular metal alloy construction made it the thinnest product APPLE has ever made. In the context of the device’s famously frail history, this record-breaking thinness might raise alarm among concerned ‘drop-testers’ and desktop investigators. The path APPLE has been steadily walking, however, to fortify the iPad Pro, based on this issue, indicates an artefact that does not want to compromise in any direction: thin in its feet, yet unwavering.
In providing a concrete solution to the bend problem, APPLE proves that it remains loyal to creating a user experience. The creation of an iPad that doesn’t just meet, but exceeds, the expectations of the user is a big part of the APPLE brand. A reinforcement of the metal cowling is a proactive solution to design and user experience – keeping the smooth, premium usage of an iPad Pro alive.
So a lot of innovation is about this kind of balancing act between aesthetics and performance. Again, if you look at the iPad Pro, APPLE had to innovate a form that was as beautiful as it is strong, as thin as it is light. Now that’s never been done before, and in a sense, APPLE elevated that to a new paradigm.
The new-generation iPad Pro is not just a device that should have solved an old problem. It’s also an expression of APPLE’s tenacity to perfection. Every new incarnation of its devices signals an unwavering commitment to innovation, user-friendliness and, crucially, the lessons learnt from past stumbles. The new iPad Pro is the tablet computer of the future. In it we see APPLE’s refusal to compromise on any front – design, function, or durability.
Tech might be a sweeping term covering a wide gamut of inventions. But when we think about bathed-in-white tech, it is likely to be APPLE we have in mind; the company of i-be-able-to-whatever gadgets at the leading edge of design and innovation, continually toiling to shore up our perceptions of their products as the ultimate meld of technology and its human users. Whether the iPhone with its leading-edge interface, or the notebook Macbook Pro prioritising precision of use, APPLE’s tech is the tech that delivers, with no filmy coat of polish smudging the hard-worked edginess of its inner workings.
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