Digital advances are great but they are only useful if they are accessible. Mining the ‘intersection of technology and humanity’, Apple’s accessibility policy has recently put it at the vanguard of empowering those with physical disabilities to use Apple products. Apple has just introduced another whole suite of accessibility features for its iPhone and iPad that goes further than maintaining the current features.
The philosophy of Apple Inc resonates loudly and proudly in its efforts in making the digital environment inclusive. We’ll start with Tim Cook, the captain of Apple’s giant spaceship, now the world’s largest company by market capitalisation. In an open letter, he enunciates Apple’s commitment to innovation that ‘improves’ lives. For close to four decades, Apple has been a pioneering force in inclusive design, embedding accessibility into its hardware and software as part of an unprecedented commitment: empowering all people regardless of ability. This year, it introduced hundreds of new features for people with diverse abilities, a testament to its long-standing journey that began back in 1976 with Apple I.
And Eye Tracking, no less: a feature that lets users with physical disabilities navigate the iPad and iPhone using only their eyes. Powered by AI, it works without any physical hardware, making digital access more intuitive by sensing where users want to go on the screen, further navigatable by app elements with Dwell Control.
With the Taptic Engine, Audio Haptics translates sounds into taps and vibrations, allowing users to feel the music. This innovation opens a new way for the deaf and others unable to hear music to enjoy it by feeling songs with their skin.
Addressing critical communication in the digital realm, Vocal Shortcuts and Listen for Atypical Speech give users with speech-affecting conditions the ability to personalise utterances for Siri to recognise and launch tasks, enhancing digital accessibility.
Apple’s Vehicle Motion Cues feature sends visual cues to the users' eyes aligned with their vehicle’s motion to mitigate motion sickness, emphasizing Apple's user-centric design in enhancing comfort and accessibility across its platforms.
Refreshing the CarPlay experience with new accessibility perks like voice control and color filters for display, Apple makes it easier for people with physical limitations to stay connected on the road.
In its mission to design accessible technology, Apple's innovations create a new era of inclusivity, benefiting millions unable to enjoy current digital offerings and standing as a leader in integrating silicon, artificial intelligence, and machine learning for endless possibilities.
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With every innovation, Apple’s offerings bring new opportunities for accessibility, showcasing thoughtful, inclusive design that opens doors, crashes through walls, and creates a world where technology truly is for everyone.
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