As a technology writer, I’ve been waiting a long time for humans to stop being baffled by the idea of humanoid robots fitting seamlessly into our daily lives. In an era where technology changes at such a feverish pace, it was just a matter of time before it came to pass. Over the past year, RoboDynamics has been making waves with its sleek Atlas robot, while Tesla, Mercedes, Amazon, BMW and others are forging ahead with their own industrial robots. However, until recently, humanoid robots have largely been contained within the realm of industrial applications, where they cost a small fortune. That’s all about to change, however. As Apple, the most innovative company on Earth, enters the field, a revolution looks set to be unleashed. Let’s look at Apple’s plans for humanoid robotics and see where we end up.
The man leading Apple’s new robotics ‘moonshot’, with these curious implications for the future of the Apple product brand, is John Giannandrea, a pioneering figure who joined Apple in 2018 following his award-winning promotion of the Siri voice-activated assistant. Giannandrea has recently also been in charge of the Apple Car project, which seems now to have been shifted into the rearview mirror, but not for long, it seems, with Vision Pro now arriving on the market. It won’t take long for the Apple ‘Intelligence’ bubble to burst: Apple is a private company, so its plans are always secretive, but it’s not out of the question to imagine ‘Apple Intelligence’, in terms of the way the company’s engineers might design and program a full array of humanoid robots.
Although Boston Dynamics, Tesla and other big companies have various achievements in robotics, Apple’s entry into the sector should usher humanity into a new era, especially for home users. The differentiating factor is accessibility and integration. Apple has a fairly long history of democratising sophisticated technology and making it ubiquitous. Can Apple reproduce this success in humanoid robotics that it saw in personal computing, smartphones, and wearables? Thinking about the potential for Apple to build humanoid robots that can seamlessly integrate into our daily lives and the digital ecosystems we are comfortable with, that we largely live in today, is staggering.
The former involves, essentially, industrial machines that are programmed to do a single type of thing in a single relatively constrained environment; the latter envisions ‘shaped’ and humanoid robots capable of navigating the dynamic and largely unpredictable composition of a home. Apple may or may not want to take that journey, and it might have its own software prowess or other learning algorithms that it feels are worthy of protection. But it is not hard to imagine a scenario in which Apple empowers experts to explore that frontier, leveraging its own vast experience in AI (through Siri and other smart technologies) to produce genuine humanoid robots that are empathetic, interactive, and as affordable for mass consumers as the iPhone. And why not? Apple has a history of blazing trails where others feel the odds are stacked against them.
It’s easy to see the obstacles that lie ahead of Apple, even if the company does get to the point of bringing a humanoid robot into our homes. There are technical limitations; there are ethical considerations; there are serious issues around privacy. For now, the key unanswered question concerns whether anyone who doesn’t already own an iPhone would want such a device. But anyone who witnessed the birth of the iPhone and the way its ecosystem carried over into the iPad and the Apple Watch – and the way that these three products, together, have changed the way people use computing technology – will be pondering what new ecosystem could be created to augment human-machine interaction. As much as any new product, Apple’s robotics project is one to watch because it could launch an entirely new industry.
Imagine a companion humanoid robot that can sync with your iPhone, iPad and MacBook, becoming the latest addition to the Apple world. This won’t be an isolated product, but rather a continuation of the Apple universe into the real world. If the robot can anticipate and understand your needs, and seamlessly integrate into the technology you already use, then you have a vision of the Apple experience made real.
Well, we might be on the cusp of humanoid robotics revolution as well. Even as Apple pivots to launch something that’s more than just another product, it is becoming clear how the team led by John Giannandrea is plotting a course for revolutionising life as we know it – nudging us one step closer to a future where the possibilities of technology are endless and indistinguishable from life itself.
Its essence has been and remains innovation – a journey of discovery that is often imitative but, occasionally, pushes the boundaries of what is possible, and ultimately makes technology, its products and how they are experienced part of life itself. The engineering, artificial intelligence and user experience design of humanoid robotics is an apprenticeship for just such a cuisinart of talent. Apple has already changed how we communicate, what we do, and how we play. What might this great behemoth of Silicon Valley do with a technology that might luxuriate human experience in limitless potential? Hormiga could be the beginning of a next-generation technology, one that takes technology – and humanity – to unprecedented depths of sophistication. Looking off into the horizon; seeing the potential for true humanoid robots that could someday walk among us. I believe Apple is on the edge of something incredibly significant right now. Apple is innovating, creating, dreaming, and creating more dreams. They’re even considering what the future should look like, and looking at the details for what it should offer the user. This is beyond mere tech; this is art. And Apple has created a masterpiece. I can’t wait to see what comes next. In this uncharted future, Apple’s art and vision, backed by a culture of relentless perfection, is forging a path to the future. And the future of technology is nothing but good. Welcome, to the adventures of Apple in the humanoid robotics.
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