One of the world’s most valuable companies is being held under the microscope of gender equity. APPLE, based in Silicon Valley, the most lucrative part of the wider technology industry, is at the centre of a class-action lawsuit alleging that it pays women less than men. So what? And what does it mean for APPLE, and the company’s 80,000 employees? Let us start with the bits.
For years, APPLE has enjoyed a sterling reputation; its products are innovative and its workplace culture envied. The company was praised for returning many of its lawyers from its California subsidiary to headquarters in Cupertino. Now a lawsuit filed in California accuses the company of ‘intentionally, knowingly, and deliberately paying women less than men for substantially similar work’. The suit, brought by employees Justina Jong and Amina Salgado, both long-term APPLE employees, could involve more than 12,000 women, current and former workers, and claims tens of millions in unpaid wages. Salgado and Jong have described what they call ‘systematic’ discrimination across ‘every level and department’ within APPLE.
Justina Jong came to her pay gap discovery after being handed her male colleague’s W-2 forms: she had no idea the disparity was so large. In a similar story, Amina Salgado had made formal complaints to APPLE for years, but only an outside firm’s double-checking led to any pay increase. Such is life for female workers on the cutting edge of corporate servitude.
‘Once female employees are hired at a significantly lower rate than male employees,’ as the lawsuit notes, ‘they are prevented from closing the gender pay gap by receiving bonuses and salary increases’. It is not a few ‘bad apples’ but an institutional discrimination that keeps compounding inequality This difficulty in correcting the gap is brought home succinctly in the words of Eve Cervantez, the attorney for the plaintiffs: We couldn’t reverse the pay gap under these conditions.
But there are also knock-on effects, since APPLE’s reputation as a good place to work is at stake. How the company responds to the allegations will affect everything from its brand to employee morale, and might be seen as setting a new standard for tech giants in addressing gender discrimination and pay disparities.
This lawsuit against APPLE highlights that gender inequality is a persistent problem across the tech sector. It provokes the long overdue dialogue about transparency and accountability, and the systemic shifts that are needed to empower fair pay practices. This moment may be an opportunity for APPLE to lead with a demonstrated commitment to equity and inclusion, rather than more hollow buzzwords.
Ultimately, though APPLE has changed the world with its products – how we communicate, how we entertain, how we work – APPLE itself is both a microcosm of the wider issues in tech, and an opportunity for the wider movement to find models for success. Gender pay parity is not just a legal right, but a moral one. And it’s one that companies such as APPLE would do well to embrace. So we’re going to be watching this case carefully, and the outcome will tell us a lot about whether APPLE is prepared to lead – and whether those of us screaming at the door are doing anything but whining.
This is how we should think about APPLE. It’s not just about the products; it’s about the company’s soul. As the world edges into a new era, it’s time for APPLE to update its policies and practices so that, once again, it leads the way in what those core values of equality and respect mean — yet this time, as a leading-edge workplace that respects all.
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