Today the battle for the future of tech is being fought by giants like AMD and NVIDIA. These moves provide a more tangible glimpse into the future of tech. The AMD Computex 2024 keynote promises even more leaps forward in processing technology and AI. We’ll explore what AMD has in store and what the growth path looks like for NVIDIA.
The world is gearing up for a massive announcement on Computex 2024. On June 2 at 9:30pm ET, AMD CEO Lisa Su will deliver a keynote address that many in the tech world can’t wait to see. She’s scheduled to discuss ‘advancements in CPU technology and AI’, and the announcement is widely expected to usher in a new era in computing. There are many ways you can watch the keynote, including AMD’s YouTube channel or the Computex channel.
Rumours are swirling about AMD’s upcoming Zen 5 architecture, a leap forward for desktop and mobile processors that could reach an advanced level of processing power. There are even hints at a tech showcase or even an entire product launch. As computing platforms further converge, AMD’s focus on high-performance AI-infused solutions is better timed than it’s ever been.
Intel’s briefing on its mobile progress will come later, leaving AMD’s early keynote free to set the tone for Computex 2024. AMD promises more than just new hardware, with plans to go beyond just the hardware it offers, sharing details on how it’s integrating AI into all of its products. That could include advancements in neural processing as well as new AI-powered features that could change how you use your devices.
Unwilling to be left behind, NVIDIA echoes AMD’s ambition to embed AI into their chips. NVIDIA’s latest Chat with RTX, a chatbot based on its RTX chip, is but the latest example of how this company is using AI to improve how we interact with computers or to make computations run more efficiently. Because of its similar ambitions, much of AMD’s race has been a comparison with NVIDIA, and so has AMD’s success.
Hitting on this note in its Computex keynote helps AMD tell its story in a way that also fits within a larger industry-wide narrative. Here, too, NVIDIA is a major player. Over the past year, companies have started speaking of a ‘data centre to datacentre’ narrative, in which their graphics processing units (GPUs) ride the same wave of innovation that is also transforming the market for powerful high-end PCs. The taglines vary, but the story – that AI is as transformative as electricity was a century ago, and that it will define the next generation of computing – has become one that just about everyone agrees upon.
AMD will be creating the story around highly sophisticated CPU architectures and AI integration, but what NVIDIA and the rest will come up with remains to be seen. Will AMD serve up Zen 5 and its AI ambitions as new benchmarks, or will NVIDIA push AI and processing boundaries further on its next set of chips? Computex 2024 will start to answer many of these questions and lay the building blocks for an exciting tech journey.
NVIDIA is a company that has had a profound impact on the history of technology, with a vital role to play in its future, too. Exceptional graphics processing units (GPUs) have rightly put the company name in lights. But these are only the beginning of how NVIDIA is making its mark on the field of technology, having transitioned to AI to reshape computing, gaming and autonomous technology. With innovation at its core, the company – and its founder – show that in tech, there is no limit to the future.
AMD and NVIDIA carry the torch on innovation and AI that stands testimony to human ingenuity. It’s a future that one day will take technology beyond its current confines The keynote seemed less like a keynote and more like a look into the future, a future that AMD and NVIDIA are creating, a piece of the maturity at a time.
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