In this age of technology, we are seeing more and more human-like intelligence in all digital platforms through artificial intelligence (AI). The job search process is no longer straight-forward, as many people are starting to use AI to make their work more efficient. This article will explore how LinkedIn, a well-known professional network, has recently revealed AI services that are designed to change the way we look for jobs. The Internet and digital devices have become increasingly sophisticated, with AI spreading across numerous areas of society. For instance, it has dramatically simplified the process of finding jobs. LinkedIn, a career-oriented social network, has added AI services to make the job search process on the platform less burdensome. It is undeniable that this integration of AI in LinkedIn is a monumental change for both professionals and their respective jobs.
LinkedIn’s increasing use of AI is not its first. The company has had its electronic roots since 2007, and since then it has used AI to integrate the technology throughout its products, and better serve users’ daily needs. From providing eerily accurate recommendations on who to connect with, to making connections more trustworthy on the site – AI was already at the centre of its corporate development. The newest set of AI tools is meant to help you find a job, but also to potentially offer learning opportunities tailored to you.
What if you could find that job that fits you like a glove? With LinkedIn’s new AI-powered conversational prompts, you can. Searching and applying for jobs are now refreshed with a modern spin. You can still apply for jobs every day; now you have a smart assistant to help you tell your story and an editor to make sure your application looks great. With the push of a button, LinkedIn can write you a cover letter and help you assess your resume.
Moving beyond the job hunt, LinkedIn is leveraging this thirst for knowledge – increasingly, in AI. Traffic to courses related to AI on the platform has risen by 160 per cent over the past year, indicating that the company’s users are keen to acquire or refine these skills. Through AI-powered personalisation, the company aims to not only meet that demand, but also improve the bool quality of what is being communicated.
LinkedIn is now offering ‘expert advice, powered by AI’, for their premium subscribers. It comes in the form of ‘a new Daily Routine feature’ that promises to combine the wisdom of prestigious instructors with the prowess of AI analytics. With the tap of a finger, every user can gain ‘personalised advice in areas such as career progression and leadership’. In a world where machines like Siri are appropriated to provide a legitimising sheen for governance, we should expect that universities will become another domain where ‘Wise Siri’ remains the undisputed guru.
Search was one of the great unrealised potentials of LinkedIn, and the next version will feature AI-driven conversational search functionality. This new paradigm of search ushers in a whole new level of user experience – one that will alter LinkedIn and other social networks on a very profound level.
By partnering with Microsoft and eventually OpenAI, the emergent social network does not have to reinvent the semantic framework wheel in real time, and simultaneously integrate generative AI models into the fabric of the site. With the launch of new features such as improved job searches, better learning experiences, AI-powered coaching, and a redesigned search experience, LinkedIn has set a new benchmark in professional networking and job hunting. Meanwhile, new features such as Recruiter 2024, marketing tools and premium company pages for small businesses signify LinkedIn’s efforts to use AI to grow and engage users across all categories.
Fundamentally, LinkedIn’s integration of AI represents a drive to use technology to improve the professional experience by making it more efficient and enriching – whether that’s through job searches, learning experiences, coaching derived from AI, or search functions that know what we want to find. If LinkedIn, powered by AI, shows us how professionals can benefit from the transformative power of technology, then that is an exciting challenge to the future of every professional platform. Each time a member taps we hand her yet another possible world.
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